VP, Head of MLD Marketing at Carrington Mortgage | Aliso Viejo, CA | $175K/yr – $200K/yr

VP, Head of MLD Marketing

Aliso Viejo, CA (Remote)

$175K/yr – $200K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own mortgage division marketing strategy and brand, guiding cross‑channel campaigns, lead generation, and executive updates with a focus on growth in lending products.

Own messaging, differentiation, and customer journey across paid, digital, content, and events.
Lead cross‑functional efforts with sales and product on new offerings and market expansion.

Job Description

Develop and execute a comprehensive mortgage division marketing strategy aligned with corporate goals and growth objectives.
Serve as the primary marketing leader for the mortgage lending division, providing strategic direction and thought leadership.
Create annual marketing plans, budgets, forecasts, and performance metrics.
Identify emerging market opportunities, customer trends, and competitive threats.
Present marketing performance, strategy updates, and business recommendations to executive leadership.
Strengthen and protect the mortgage division's brand positioning across all customer and partner touchpoints.
Ensure consistency in messaging, visual identity, and customer experience.
Develop value propositions and differentiate market positioning for mortgage products and services.
Oversee reputation management and brand awareness initiatives.
Lead development of integrated marketing campaigns to drive mortgage applications and funded loan volume.