Responsibilities

• Marketing Strategy Development: Drive the long‑term vision and annual marketing plan, ensuring all initiatives support revenue, enrollment, brand, and partnership goals. Translate enterprise strategy into actionable marketing roadmaps that deliver measurable impact.
• Demand Generation Excellence: Optimize and scale a high-performing, full-funnel demand generation engine with accountability for marketing-sourced pipeline and continued growth in independent advisory and wealth channels.
• Brand and Positioning: Strengthen brand equity and market differentiation, ensuring consistent storytelling across all touchpoints.
• Go-to-Market Oversight: Oversee integrated go-to-market plans for new programs, partnerships, events, and growth initiatives. Co-lead pricing and packaging strategy and drive program-market fit feedback loop.
• Marketing Analytics and ROI: Establish best-in-class measurement frameworks, attribution models (where you can attribute!), and executive reporting dashboard that tie to pipeline metrics ownership.
• Lifecyle Marketing Optimization: Optimize acquisition, engagement, retention, and lifetime value across student and partner segments. Partner with Business Development to support pipeline velocity.
• Digital and Marketing Technology: Oversee the entire Marketing Technology Stack, including project management, marketing automation, paid media, and data infrastructure to enable scale and personalization. Leverage AI-enabled marketing tools and build a culture of experimentation.
• Team Leadership: Build, coach, and inspire a high-performing, collaborative marketing organization focused on working with trust, accountability, and continuous improvement.
• Cross-Functional Alignment: Partner with Academics, Business Development, Advancement, the Centers of Excellence and other functional units to drive unified growth outcomes.
• Innovation and Growth: Identify new channels, audience segments, and revenue opportunities behind a robust foundation of market research.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; Master’s degree preferred.
• 12+ years of progressive marketing leadership experience, including enterprise-level ownership of brand, demand generation, and revenue impact
• Proven success leading multi-functional teams in a growth-oriented organization
• Experience influencing executive stakeholders and enterprise strategy
• Experience in financial services preferred
• Demonstrated track record of building scalable demand generation engines with measurable pipeline and revenue impact
• Deep expertise in full-funnel marketing across acquisition, conversion, and retention
• Experience managing complex B2B and B2B2C ecosystems with multiple personas and buying journeys
• Strong grounding in modern growth marketing principles (paid media, lifecycle marketing, SEO/AEO, content-led growth)
• Exceptional ability to translate strategy into operational execution and measurable outcomes

Preferred

• Master’s degree preferred.

Benefits

• Lucrative Time Off (25-40 Days PTO, Paid Family Medical Leave, 11 Paid Holidays)
• Retirement Savings Plan with Supplemental Contribution and Match
• Tuition Remission and Reimbursement
• Medical, Dental, Vision, and Wellness Benefits
• Company-paid Short-Term and Long-Term Disability
• Flexible, hybrid, and remote work schedules