Responsibilities - Provide leadership, supervision, coaching, and strategic direction for staff and functions supporting membership growth, community engagement, marketing, communications, events, outreach, and shared-service operations, with responsibilities evolving based on organizational growth and structure. - Lead and execute strategies that drive membership growth, retention, engagement, and revenue, using data, trends, and community insights to inform decisions and continuously improve performance and create and implement scalable and sustainable systems. - Develop and implement systems and processes that strengthen the member journey and overall YMCA experience, with clear goals and measurable outcomes. - Strengthen the YMCA’s presence, relevance, and impact across all communities served by building and maintaining strategic relationships with businesses, schools, nonprofits, government agencies, and community partners. - The V.P. of Growth and Community Engagement will play a key role in Y community events and ensure maintaining a quality Y reputation. - Identify opportunities and make recommendations to expand the YMCA’s reach, increase membership and program revenue, improve retention, and strengthen community awareness across current and emerging markets. - Provide strategic oversight for marketing, communications, storytelling, outreach, and promotional efforts, ensuring consistent messaging and effective communication across all programs, services, and partner communities. Ensures Y brand standards are met and contracted services are maintained. - Review marketing, membership, and engagement performance data with appropriate staff and provide strategic guidance on adjustments to messaging, outreach, campaign focus, timing, and target audiences. - Shape, review, and approve marketing strategies and campaigns across multiple departments, programs, locations, and partner communities to ensure they are aligned with growth goals, brand standards, audience needs, and organizational priorities. - Develop scalable systems, tools, and practices that improve efficiency, consistency, and organizational effectiveness while balancing local identity with broader organizational alignment. Requirements - Bachelor's degree in Business Administration, Marketing, Communications, Nonprofit Management, Community Development, or a related field; equivalent experience may be considered. - Must have progressive leadership experience in membership, operations, marketing, communications, community engagement, business development, nonprofit leadership, or a related field. - Demonstrated experience supervising/leading teams, managing projects, and achieving measurable organizational outcomes. - Experience utilizing data, metrics, and performance indicators to guide decision-making and strategy. - Experience managing budgets and departmental planning. - Strong staff management/ relationship-building, communication, and leadership skills. - Ability to effectively manage multiple priorities, departments, locations, and stakeholders. - Commitment to the YMCA mission, values, and culture. Nice_to_have - YMCA leadership experience. - Experience supporting multi-site operations, shared services, partnerships, or organizational growth initiatives. - Experience with membership-based organizations and customer experience strategies. - Familiarity with Daxko, CRM systems, marketing platforms, and data reporting tools.