Marketing Manager, Member Growth
Thyme Care
USA (Remote)
$131K/yr - $145K/yrIn-houseFull-timeMid level5+ years exp.
18 hrs ago
VP of Growth
Santa Ana, CA (Hybrid)
$200K/yr – $250K/yrSenior Level8+ years expFull time
Posted 18 hrs ago
Job Summary
Own and scale the company’s growth strategy across DTC, social, and paid channels, pairing forecasting, performance analytics, and cross-functional leadership to drive profitable acquisition and lifetime value.
- Own growth budgets and channel economics
- Lead performance marketing, creator partnerships, and CRO initiatives
- Collaborate with Finance, Sales, Operations, and Product to align growth with business targets
Job Description
Responsibilities
- Growth Strategy & Performance
- Own the growth strategy, forecasting, and performance across DTC, TikTok Shop, and paid acquisition channels, with primary emphasis on Meta and TikTok.
- Own growth and media budgets, allocating investment across channels based on revenue, CAC, MER, LTV, payback, and contribution margin targets.
- Partner with Finance on growth forecasting, channel economics, profitability, and scaling plans.
- Paid Acquisition & Channel Growth
- Lead paid acquisition across Meta, TikTok, Google, and emerging channels, with deep ownership of Meta as a primary growth channel.
- Oversee channel scaling and experimentation across audiences, offers, creative, landing experiences, and acquisition funnels.
- Creative, Creator & Affiliate Growth
- Own the creative and creator growth strategy across paid media, TikTok Shop, DTC, and marketplace channels.
- Scale creator, influencer, UGC, and affiliate programs to support customer acquisition, content production, and creator-driven commerce.
Requirements
- 8-15+ years in performance marketing, growth, or acquisition leadership roles.
- Demonstrated success scaling a high-growth CPG or DTC brand
- Deep experience across Meta, TikTok, and Google ecosystems.
- Strong track record running creator-heavy acquisition strategies.
- Experience managing teams across media buying, creative, and retention.
- Prior exposure to omnichannel environments is a significant plus.
- CAC/MER modeling.
- Creative strategy.
- Landing page optimization.
- Attribution modeling.
Benefits
- Competitive base salary designed to reward high performance and impact
- 401(k) plan with company matching
- Comprehensive health benefits including medical, dental, and vision coverage
- Stock option plan so you can share in the value you help build
- Generous paid time off and company holidays
- Real ownership and autonomy to drive measurable growth
- Ongoing professional development opportunities as we scale
Salaries
Posted range
$200K/yr – $250K/yr
Taken straight from the job posting.
The middle of this range ($225K) is 25% above the median base salary for Head of Growth roles in the United States ($180K).
Head of Growth median pay in the United States
$185K/yrMost earn $145K to $200K. Based on 25 salaries, including bonus and equity.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
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