VP of Go-to-Market (GTM) Strategy & Product Management — Digital Forensics & eDiscovery

USA (Remote)

$186K/yr – $226K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the global GTM for Digital Forensics and eDiscovery, aligning R&D with sales enablement, and driving autonomous product launches, pricing optimization, and ARR growth.

  • Lead the GTM playbook and buyer persona strategy
  • Coordinate cross-functional product and sales execution
  • Scale AI-enabled product launches and monetization models

Job Description

Responsibilities

  • Global GTM Strategy Execution: Design and execute the global commercial playbook for the Digital Forensics and eDiscovery business units. Identify emerging buyer personas, regional growth opportunities, and upsell pathways into our cross-functional platform.
  • Cross-Functional Orchestration: Align enterprise R&D/product engineering with our global sales enablement engine, ensuring our messaging hits the mark with corporate general counsels, IT heads, and state/federal law enforcement agencies.
  • Autonomous Product Launch Ownership: Drive commercial readiness and execute successful market rollouts for major product innovations, focusing heavily on scaling our new autonomous and agentic AI tools ( Exterro Intelligence and the ARMOUR vision).
  • Pricing & Packaging Strategy: Continuously optimize monetization models, pricing tiers, and modular packaging configurations to maximize average contract value (ACV) and drive client lifetime value.
  • Competitive Moat Protection: Serve as a high-profile, market-facing evangelist (at major events like Exterro XChange ). Monitor competitive movements and regulatory shifts (e.g., FRCP, CCPA, EU Data Act) to proactively insulate our market positioning.
  • ARR & Revenue Accountability: Partner closely with Sales and Sales Operations leadership to evaluate local conversion rates, pipeline velocity, and churn metrics to refine GTM playbooks and meet net-new ARR goals.

Requirements

  • 10+ years of senior or executive GTM leadership (e.g., VP of GTM, VP of Product Marketing, or VP of Business Unit) within an Enterprise SaaS ecosystem.
  • Deep Domain Expertise: 5+ years of direct exposure to the Digital Forensics (e.g., FTK software landscapes), Legaltech, Corporate Risk Management, or eDiscovery spaces.
  • Proven track record of expanding an enterprise software product line globally across both public sectors (government/law enforcement) and commercial enterprise industries.
  • Extensive experience commercializing and positioning Generative AI, Agentic workflows, or Automated software frameworks to risk-averse buyers (Chief Legal Officers, Compliance Officers, Digital Forensics Investigators).
  • Entrepreneurial Ownership: You think and act like an owner. You use resources wisely, minimize process waste, and are highly proactive.
  • Influence & Collaboration: Exceptional horizontal leadership footprint with a proven ability to lead and drive cross-functional teams over whom you do not have direct reporting authority.
  • High Impact Communication: Dynamic presentation skills, with comfort speaking to executive boards, leading large-scale user conferences, or anchoring high-stakes enterprise sales cycles.

Benefits

  • comprehensive benefits package that includes health insurance, retirement plans, flexible paid time off and more.
Exterro logo

Exterro

Exterro empowers organizations to manage data risks with a complete platform for e-discovery, data privacy, cybersecurity and governance, and digital forensics. Unlike any other software provider, Exterro makes it easy for organizations to understand their data and take swift action. Exterro's AI-driven solutions provide accurate, actionable insights, enabling businesses to ensure compliance, reduce risks, and streamline operations while lowering costs. With Exterro, organizations gain the clarity and confidence needed to address their most critical data challenges.Exterro's FedRAMP-authorized solutions for eDiscovery, Digital Forensics, and Data Privacy, Security, and Governance are available in the AWS marketplace through the AWS ISV Accelerate program.

Founded in 2008
Portland, Oregon, USA
651 employees (42 in marketing)

Traffic Signals

Monthly Visitors
148.1K
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
50.8%
Direct
37.5%
Referral
8%
Social
2.8%
Paid
0.7%

Headcount Trend

Current headcount: ~651

Marketing Team

Marketing Team Size
35 (5% of company)
Median Career Experience
16 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

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