Responsibilities

• Develop and implement a comprehensive global marketing strategy that supports the launch and growth of new products.
• Lead the new product planning process, including market research, competitive analysis, and identification of unmet customer needs.
• Collaborate with the R&D and Product Development teams to align marketing strategies with product development timelines and objectives.
• Oversee the creation of go-to-market plans for new products, including positioning, messaging, pricing, and promotional strategies.
• Manage global marketing campaigns, including digital marketing, social media, content marketing, and events, to drive product awareness and adoption.
• Coordinate with regional marketing teams to ensure global strategies are effectively localized and executed.
• Partner with sales leaders to direct/advise and create sales initiatives by leading regional marketing, advertising, communications materials and strategy implementation to achieve the Interventional Technologies product marketing objectives.
• Ensure superior sales support to achieve or exceed targets.
• Establish and maintain relationships with key opinion leaders, industry partners, and stakeholders to support product launches and marketing initiatives.
• Monitor and report on the performance of marketing campaigns and new product launches, using data-driven insights to optimize strategies.

Requirements

• Bachelor's Degree - B.S. or B.A.
• Master's Degree
• 10+ years Marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of high performance and consistent results
• Life sciences’ product in-line marketing and launch/product commercialization experience are required
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical
• Occasional 20% travel
• SUPERVISORY RESPONSIBILITIES: Supervisory responsibilities include interviewing, hiring, training and developing employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Preferred

• MBA or additional education in life sciences discipline preferred
• Previous IVT experience in a marketing, sales and product management role strongly preferred