Own Sephora US external communications strategy across earned media, executive visibility, and crisis; drive integrated plans with senior leadership, craft messaging, and measurement.

• Growth Infrastructure: Lead strategy across earned media, corporate communications, executive communications, and reputation management.
• Communications Planning: Develop integrated plans that support business priorities and key launches, highlighting brand purpose and leadership.
• Executive Positioning: Serve as trusted advisor shaping messaging, media strategy, and external positioning.
• Media Relationships: Build and maintain strong relationships with media, influencers, and external partners to elevate Sephora’s voice.
• Thought Leadership: Identify opportunities for executive visibility and industry participation to strengthen reputation.
• Team Leadership: Lead, develop, and mentor a high-performing external communications team of ~10.
• Agency & Budget Stewardship: Manage agency partners and oversee annual external communications budget.
• Issues & Crisis: Oversee issues management and crisis communications planning with clear, timely responses.
• Cross-Functional Collaboration: Partner with marketing, legal, internal comms, HR, retail, and global teams for consistent messaging.
• Impact Measurement: Measure media coverage, sentiment, share of voice, and business outcomes to optimize strategy.