Responsibilities

• The VP, Director Engagement Strategy is a key leadership role at The Bloc. This role is responsible for solidifying, strengthening, and integrating a robust engagement offering into our brand development, delivery, and launch opportunities for our clients in the biotech and pharmaceutical areas.
• The VP, Engagement Strategy will serve as the lead on a key brand targeting HCPs, patients, caregivers, and other relevant healthcare audiences.
• This role combines business strategy, content strategy, digital / tech acumen, and omnichannel expertise to drive ROI.
• You will collaborate with multidisciplinary agency teams to develop successful initiatives for our clients and better health outcomes for patients.
• To be successful in this role, the right candidate will exhibit a thirst for delivering usable, scalable, and meaningful content that can be flexibly deployed across a variety of channels and 3rd party vendors.
• They must have a clear understanding and grasp of the brand strategy and overall communication goals.
• They will be highly collaborative and able to work with diverse creative and strategy teams as well as client stakeholders to surface engagement strategies that will drive behavior change.
• They will be equally at home designing and leading a client workshop in person with physical boards as they are running a virtual workshop in Mural and presenting their thinking and rationale to the client team.
• Lead or co-lead strategic workstreams for assigned brands, providing senior-level strategic direction and executional guidance in partnership with multidisciplinary teams.
• Foster effective collaboration across Account, Creative, Medical, Strategy, Project Management, UX/UI, Insights & Analytics, Technology, and other relevant disciplines.

Requirements

• 8+ years of relevant professional experience in digital strategy, content strategy, engagement strategy, omnichannel planning, or a related discipline, with substantial experience supporting healthcare, pharmaceutical, biotechnology, or similarly regulated clients.
• Demonstrated ability to develop a deep understanding of brands, audiences, competitors, market dynamics, and the landscape and translate those insights into clear, actionable strategic recommendations.
• Demonstrated experience developing integrated engagement, content, digital, or omnichannel strategies across multiple audiences and channels.
• Demonstrated ability to advise clients, present strategic recommendations, facilitate alignment, and build trusted working relationships with senior stakeholders.
• Excellent written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategic concepts clearly to diverse audiences.
• Demonstrated ability to lead and influence multidisciplinary teams in a collaborative environment.
• Ability to understand client business objectives, identify strategic growth opportunities, and connect engagement recommendations to audience and business outcomes.
• Bachelor’s degree in a related field or an equivalent combination of education and relevant professional experience.
• Experience developing social media strategies and social channel recommendations.
• Experience designing and facilitating strategic client workshops.