Responsibilities

• Serve as a senior strategic counselor to healthcare clients, advising on communications trends, audience engagement, creator partnerships, reputation, and emerging media.
• Translate evolving audience behaviors, platforms, technologies, and information-discovery trends into actionable communications strategies that keep clients ahead of the curve.
• Develop integrated communications programs that connect earned media, creators, social, communities, podcasts, newsletters, sponsored content, paid amplification, AI discovery, and media partnerships to drive visibility, credibility, engagement, and influence.
• Evolve earned media strategies by connecting traditional media relations with creator ecosystems, digital-first storytelling, and emerging channels.
• Build and cultivate relationships with digital-first journalists, healthcare creators, podcast hosts, newsletter writers, platform partners, community leaders, media companies, and other influential voices.
• Lead creator and influencer strategies across HCP and consumer healthcare campaigns, from identification and vetting through partnership development, content strategy, measurement, and optimization.
• Develop measurement frameworks that demonstrate the impact of integrated communications and emerging media programs.
• Identify thought leadership and new business opportunities that expand MSL’s capabilities in creator engagement, modern media, and audience-first communications.
• Champion practical AI adoption across communications planning, audience intelligence, content development, creator identification, measurement, and emerging search and discovery.
• Mentor and develop talent, sharing best practices and helping teams innovate and strengthen MSL’s capabilities across the practice.

Requirements

• 8+ years of experience in public relations, healthcare communications, influencer marketing, digital media, or a related field.
• Strong understanding of healthcare, creator culture, audience behavior, and the evolving media landscape.
• Proven experience developing creator, influencer, ambassador, expert, and community strategies that drive measurable communications and business outcomes.
• Strong network across media, creators, influencers, healthcare professionals, digital journalists, and external partners.
• Ability to translate complex healthcare topics into clear, compelling stories for diverse audiences.
• Experience counseling senior clients and building trusted relationships.
• Excellent written, verbal, and presentation skills.
• Familiarity with established and emerging platforms including Instagram, TikTok, YouTube, Reddit, LinkedIn, Substack, podcasts, and online communities.
• Understanding of AI, LLMs, and evolving search and discovery behaviors and their impact on communications strategy.
• Experience with Captiv8 or similar creator management platforms preferred.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.