VP of Digital Marketing & Brand Community at 1st Place Spiritwear | Ohio, USA

1st Place Spiritwear

VP of Digital Marketing & Brand Community

Ohio, USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-brand digital marketing and brand community across three school-focused brands, owning content, ambassador programs, influencer campaigns, and data-driven growth.

Own the multi-brand social content calendar across three brands to drive engagement and revenue.
Must-have: 7+ years of director-level digital marketing with social, influencer, and content leadership.
Standout: Build a 10,000+ school ambassador network and turn customer moments into social proof at scale.

Job Description

Responsibilities

Multi-Channel Content Strategy & Calendar Management: Develop and own the marketing calendar across all organic social channels for three brands, coordinating content around the school year, product launches, back-to-school season, spirit weeks, and championship moments; Build and maintain a consistent, recognizable brand voice and visual aesthetic for each brand that resonates with our core audience of parents, PTA leaders, coaches, and school administrators; Lead the creation and production of platform-native content across Instagram, Facebook, TikTok, and Pinterest — video, Reels, stories, and static — that drives both engagement and e-commerce revenue; Oversee content ideation and execution with an eye toward what stops the scroll and drives community sharing among school families
Brand Ambassador & School Community Program: Design and launch a structured ambassador program that activates our existing network of PTA leaders, principals, coaches, and parent advocates across 10,000+ schools as credible, organic brand voices; Develop tiered program structures, incentive frameworks, and ready-to-use content toolkits that make it simple and rewarding for school community members to share our products with their networks; Curate and amplify user-generated content from our one million-plus active customers, turning authentic family moments into compelling social proof across all channels; Build onboarding, training, and ongoing communication cadences to keep ambassadors activated and engaged throughout the school year — not just at peak selling seasons
Influencer Campaigns & PR: Lead influencer campaign strategy and execution tied to key selling seasons, mirroring the kind of high-impact initiatives — like a major Mother’s Day or back-to-school campaign — that drive measurable lifts in sales and customer engagement; Identify, recruit, and manage relationships with micro and macro influencers in the parenting, education, youth sports, and family lifestyle spaces; Oversee PR initiatives that generate earned media and reinforce brand credibility within the school community; Negotiate and manage influencer contracts, content deliverables, usage rights, and performance reporting
Analytics, Reporting & Competitive Intelligence: Establish KPIs for social media growth, engagement, ambassador program reach, UGC volume, and revenue contribution from social channels; Provide senior leadership with regular performance reports and data-driven insights that demonstrate the impact of community and content efforts on overall business objectives; Conduct ongoing competitor analysis to identify emerging trends, platform shifts, and new opportunities within the school, parenting, and spirit wear categories; Use platform analytics to continuously optimize content strategy, posting cadence, and ambassador program performance
Team & Cross-Functional Leadership: Build, manage, and mentor a growing social media and community team, fostering a collaborative, results-oriented environment; Partner cross-functionally with sales, product, and customer service teams to ensure social and community efforts align with and support broader business goals; Serve as the internal champion for brand community — helping the organization understand and act on the unique power of our school-based distribution network

Requirements

7+ years of progressive digital marketing experience, with meaningful time at the director level leading social media, influencer, and content functions
Demonstrated success building and executing multi-channel social media strategies that drove measurable increases in e-commerce revenue and consumer engagement
Hands-on experience leading influencer campaigns from strategy through execution, including identifying partners, managing relationships, and reporting on ROI
Experience developing or scaling ambassador or community programs, with an understanding of how to activate non-traditional brand advocates (community leaders, customers, event-based networks)
Proven ability to manage and develop a team, balancing strategic oversight with a collaborative, hands-on approach
Strong command of social analytics and content performance data, with a track record of using insights to optimize strategy
Note: not a separate item, but the above constitutes must-have qualifications

Preferred

Experience marketing to families, parents, or community organizations is a significant plus

1st Place Spiritwear

1st Place Spiritwear is the undisputed leader in providing schools with the highest quality on demand spiritwear using their school's colors, name and mascots. Every school in the country has an up and running spiritwear store, providing an unique alternative to traditional spiritwear for consumers and giving schools the opportunity to easily opt in as a fundraiser. Customers will be able to choose from over 200 original designs with no minimum orders.1st Place Spiritwear is vertically integrated from technology, to on demand direct to garment production in our state of the art production facility headquartered in Hinckley, Ohio. We have invested significantly in every aspect of our business, positioning 1st Place Spiritwear to be the best in the world. Our graphic designs are all originals, developed by the leading t-shirt graphic designers in the world. Our goal is not to be the cheapest, but the best. That is why we sell only the highest quality garments, leading with Bella Canvas.1st Place Spiritwear is a family owned company and committed to 100% customer satisfaction. Every product made is quality checked multiple times to make sure it is perfect. We wake up everyday knowing the most important person in our business is our customer. We serve them each and every day. 1st Place Spiritwear is committed to the community where we are involved in the nation's premier backyard football game, "The Meadows Turkey Bowl", raising over $2.5 million to help the needy, especially those battling cancer.There may be bigger companies in the industry, but there are none better. You have a choice and our goal is for you to choose 1st Place Spiritwear.

Founded in 2019

Hinckley, Ohio, USA

11 employees (2 in marketing)

1stplacespiritwear.com