VP, Destination Strategy

USA (Remote)

$175K/yr – $225K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and grow the Destination Strategy practice by leading a team, serving as the trusted strategic advisor to executive clients, and turning market and traveler trends into integrated, measurable programs.

  • Lead and develop a cross-functional destination strategy team delivering strategy, creative, media, and PR aligned to client outcomes.
  • Act as the executive advisor clients call before board meetings, translating market insights into actionable, strategy-led recommendations.
  • Monitor traveler trends and competition to keep client strategies ahead of shifts and ahead of rivals.

Job Description

Responsibilities

  • Lead, mentor, and inspire a high-performing team of destination strategy leaders, fostering a culture of collaboration, innovation, accountability, and continuous growth.
  • Be the strategic advisor executive clients actually trust - the one they call before the board meeting, not after.
  • Read the market before it turns. Catch the traveler shifts, competitive moves, and emerging trends, and turn them into strategy that keeps clients ahead of the curve.
  • Partner with agency leadership and cross-functional teams to develop integrated marketing solutions that align strategy, creative, media, PR, and digital efforts.
  • Bring the strategic firepower to pitches and new-business runs - and help win the clients worth winning.
  • Help shape the direction of the Destination Strategy practice while contributing to the continued growth and evolution of Karsh Hagan Media.
  • Champion strategic excellence across the agency, ensuring every client engagement delivers meaningful value and exceptional results.

Requirements

  • Proven experience leading high-performing teams while developing future leaders through coaching, mentorship, and collaboration.
  • Exceptional strategic thinking with the ability to connect market insights, consumer behavior, and business objectives into actionable recommendations.
  • Strong executive presence and confidence building trusted relationships with C-suite clients, industry partners, and internal stakeholders.
  • Deep knowledge of destination marketing, tourism, traveler trends, and integrated marketing strategies.
  • Outstanding communication and presentation skills, with the ability to influence audiences ranging from internal teams to executive client leadership.
  • A collaborative leadership style that thrives in a cross-functional, fast-paced agency environment.
  • A growth mindset with a passion for innovation, continuous learning, and elevating both people and processes.
  • A genuine enthusiasm for travel and helping destinations tell their stories in meaningful, measurable ways.

Preferred

  • Diverse backgrounds, perspectives, and experiences are welcomed (not a requirement).

Benefits

  • Competitive compensation.
  • Medical, dental, vision, and additional benefits to support you and your family.
  • 401(k) with Traditional and Roth options, plus a company match.
  • Flexible PTO and paid holidays.
  • The tools and technology you need to do your best work.
  • A supportive team that's invested in your success.
  • Opportunities to grow through mentorship, professional development, and meaningful new challenges.
  • A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.
  • The chance to make an impact, contribute your unique perspective, and help shape great work.
  • A workplace that values who you are, the ideas you share, and your potential to grow.
KHM logo

KHM

Karsh Hagan Madden (KHM) is a community-powered brand, marketing, and communications agency.We believe the strongest brands aren't invented—they're uncovered. That's why we partner with destinations, organizations, and purpose-driven brands to reveal the truths already living within their communities and transform them into moments that move people to believe, visit, connect, and act.Through strategy, creative, media, public relations, technology, and AI, we help clients build trust before they ask for attention.Because trust gives an idea somewhere to land.

Founded in 2026
90 employees (54 in marketing)

Traffic Signals

Monthly Visitors
1.7K

Headcount Trend

Current headcount: ~90

Marketing Team

Marketing Team Size
37 (41% of company)
Median Career Experience
10 years
Median Tenure
0.1 years
Marketing Roles Posted (Last 30 Days)
6