Responsibilities

• Set and own the enterprise wide Optum Rx content strategy, defining a unified vision that aligns to business priorities, brand strategy, and audience needs across B2B, B2C, B2Provider and B2Government segments
• Lead a high performing, multi disciplinary content organization spanning content strategists, content management, channel leads/specialists (digital/social, direct, thought leadership, events), and content program management
• Oversee holistic content planning, governance, and lifecycle management, ensuring content is accurate, compliant, scalable, and consistently leveraged across channels and experiences
• Bring to life via content of value propositions, narratives, and messaging frameworks, ensuring clarity, cohesion, and alignment with product and portfolio strategy
• Provide executive level leadership for channel strategy and excellence, establishing best practices, standards, KPIs, and innovation roadmaps for digital/social, direct marketing, thought leadership, and event content
• Lead content delivery oversight-ensuring operational rigor, on time execution, quality control, accessibility compliance, and cross functional alignment with Creative, Campaigns, Product, MarTech, Legal, and Compliance
• Advance modern content operations, scaling AI assisted workflows, metadata/taxonomy frameworks, reusable content structures, and automated processes to accelerate production and personalization while maintaining human oversight
• Own performance reporting and analytics across all content channels, providing insights, optimization recommendations, and executive ready narratives to improve engagement, efficiency, and marketing ROI
• Shape and steward the centralized content infrastructure, ensuring a robust repository, content standards, version control, and enterprise wide reuse to maximize consistency and reduce redundancy
• Serve as the enterprise advocate for best in class content, guiding portfolio wide content strategy, elevating thought leadership impact, and ensuring Optum Rx delivers a compelling, differentiated content experience at every audience touchpoint

Requirements

• 15+ years of experience in content strategy, content operations, digital marketing,
• 10+ years of leadership experience managing multi disciplinary content teams (content strategists, channel leads, content operations)
• Deep experience with multi channel content delivery, including digital/social, direct marketing, thought leadership, and event/executive engagement content
• Demonstrated understanding of AI enabled content workflows, automation, and emerging content technologies-with commitment to Responsible AI use and compliance
• Proven expertise in developing enterprise level content strategies, value propositions, and narratives for multiple audiences (B2B, B2C B2G, B2Provider)
• Demonstrated ability to balance strategic vision with operational excellence, overseeing resource planning, prioritization, budget management, and performance reporting
• Demonstrated success leading content governance, lifecycle management, taxonomy/metadata systems, and centralized content repositories in complex organizations
• Proven exceptional executive level communication, storytelling, and influence skills, with ability to align cross functional leaders around unified content strategies
• Demonstrated track record driving measurable content performance using analytics, KPI frameworks, testing/optimization, and data based decision making

Preferred

• Experience within healthcare, technology, or regulated industries
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

• Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.