Responsibilities

• Develop and help execute comprehensive communications plans for the client. This means creating and managing the implementation of detailed communication plans outlining key messages, tactics, timelines, and budgets across different channels (digital, social, tv, print and all other media channels).
• Develop strategic deliverables such as consumer journey maps, campaign ecosystem frameworks, engagement plans etc.
• Analyze audience and channel insights to help inform focus areas for creative and to help inform targeted and relevant messaging across channels (digital, social, traditional media etc.).
• Conduct market research and be on top of best-in-class comms architecture plans and best practices.
• Work in tandem with brand strategy to ensure client goals are met and creative opportunities are ignited
• Work in tandem with creative teams to manifest ideas towards effective campaigns and help inform the creation of key campaign elements.
• Identify best ways to monitor and measure performance and adjust to optimize results. Track campaign metrics (reach, engagement, conversion etc.) using analytics tools. Identify and present data-driven insights to clients to demonstrate campaign success.
• Engage and manage relationships with other IAT agencies (media, PR etc.) to ensure all of the above.

Requirements

• Strong analytical and strategic thinking abilities
• Creative mindset and desire to forge new and innovative ways to be most effective
• Excellent communication and writing skills
• Deep understanding of digital and social media landscape and marketing channels
• Significant experience with market research and data analysis tools
• Ability to collaborate effectively with cross-functional teams (creative, brand strategy, business leadership etc.)
• Knowledge of industry trends and best practices
• Experience in presenting to clients and forging trusted relationships with them
• Leadership skills and ability to manage cross-functional work processes
• Comfortable working in a fast-paced environment