VP, Client Architect

New York City, NY (Hybrid)

$195K/yr – $250K/yrSenior Level9+ years expFull time

Posted 6 days ago

Job Summary

Own the data driven marketing practice at Horizon, shaping data onboarding, audience strategy, insights, and activation across client programs.

Lead onboarding of 1P data and pixel setups with cross-functional teams
Define and prioritize audience frameworks and models aligned to business objectives
Guide insights and activation workstreams to drive measurable outcomes

Job Description

Responsibilities

40% Understanding Data Driven Marketing at Horizon
Comprehensive understanding of how the blu. platform works and can be used. This includes understanding all blu. data sources, data dictionaries, taxonomy, refresh cadence, and how and where data can be accessed (UI, Snowflake, APIs).
Work with Media Technology and Data and Operations teams to oversee 1P data onboarding, pixel set-up, and log level data passback
Ability to produce net new use cases and custom analysis for existing clients and new business pitches
Ability to help integrate client’s martech stacks
45% Insights & Planning
Work with Data Solutions & Insights and Business Solutions to explore and define seed audiences for audience strategy against business objectives and product using blu. and/or client 1P data. Help outline overarching audience framework for each client and product.
Assist in the direction of Marketing Scientists on queries needed for insight development and/or custom audiences (with oversight from SVP)
Define correct model
Dictate individual model inputs

Requirements

BA/BS from accredited school required
9+ years’ experience with data and tech including using DMPs/CDPs, Addressable TV
Understanding of programmatic
Proven experience in audience development
Hands on experience using multiple data sources for activating including 1P data
Experience using AI and LLMs

Preferred

BA/BS from accredited school required?
Understanding of programmatic
Proven experience in audience development
Hands on experience using multiple data sources for activating including 1P data
Experience using AI and LLMs

Benefits

health insurance coverage
life and disability insurance
retirement savings plans
company paid holidays and unlimited paid time off (PTO)
mental health and wellness resources
pet insurance
childcare resources
identity theft insurance
fertility assistance programs
fitness reimbursement

Horizon Media, Inc.

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.TOGETHER WE'RE BUILDING A PLACE OF BELONGINGAt Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.For more information, visit:www.horizonmedia.com or www.horizonmedia.com/careers.

Founded in 1989

New York, New York, USA

www.horizonmedia.com