VP, Brand Strategy (DTC)

USA (Hybrid)

$170K/yr – $215K/yrSenior Level10+ years expFull time

Posted 2 months ago

Job Description

Responsibilities

  • Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
  • Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
  • Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
  • Partner with engagement strategy to translate brand value proposition to a desired experience
  • Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
  • Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
  • Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
  • Support SVP, Strategy in development and expansion of capability set

Requirements

  • Bachelor’s degree in (Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
  • 10+ years’ experience in a healthcare/pharmaceutical advertising agency environment
  • Experience with professional DTC or patient marketing

Benefits

  • 401K plan with an employer match contribution up to 4% (immediately vested)
  • life insurance
  • disability coverage
  • medical, dental, and vision plans for peace of mind
  • flexible working arrangements, including hybrid and remote work
  • option to work from anywhere across the globe two weeks each year
  • 20 vacation days plus one personal well-being day
  • 9 public holidays
  • gifted end-of-year holidays and an early Summer Friday finish in June, July, and August
  • access free counselling through our employee assistance program and personalized health support
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Avalere Health

3.5 Glassdoor

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health – at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition.We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity, SenseMaking allows us to transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team – known as SenseMakers – strive each day to make EVERY PATIENT POSSIBLE.

London, England, GBR
1.3K employees (366 in marketing)
65% recommend to a friend
68% CEO approval

Salaries

Posted range

$170K/yr – $215K/yr

Taken straight from the job posting.

See all Avalere Health salaries

Marketing Team

Marketing Team Size
235 (18% of company)
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
49.7K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
43.5%
Direct
46.8%
Referral
6.9%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~1.3K

Recent News

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VP, Brand Strategy (DTC)

Avalere Health · USA · Hybrid