Responsibilities

• Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across brand-building, action-driving, and experiential campaigns. Oversee creative asset execution from brief development and concepting through creative testing, production, and trafficking.
• Manage visual identity development, evolution, and rollout, partnering with teams to ensure feasibility and stakeholder alignment.
• Partner with media planning teams to refine and evolve channel strategy — optimizing channel mix, audience targeting, and investment allocation across the full funnel (TV, social, display, audio). Identify and test emerging platforms and media opportunities.
• Manage full-funnel paid media requests and ad hoc campaign requests as they arise, including talent, sports, and music partnerships.
• Co-manage relationships with external business/brand partners alongside internal stakeholders.
• Cultivate strong relationships across brand, media, sports & entertainment, and talent & content teams to drive alignment and deliver integrated campaigns.
• Stay ahead of industry trends and maintain a deep understanding of the competitive card space — particularly premium travel, with strong fluency in music, fashion, lifestyle, and sports culture.
• Operate effectively in a highly matrixed organization, managing multiple concurrent projects with different timelines and budgets.

Requirements

• Bachelor's degree required.
• 8–10 years of relevant experience in Brand, Advertising, Media, or related disciplines, with a demonstrated track record managing integrated marketing campaigns.
• Agency experience strongly preferred.
• Experience in Lifestyle marketing (travel, sports, fashion, etc.), with proven experience working at an agency or partnering directly with agencies.
• Proven self-starter with the ability to translate strategic business objectives into actionable marketing plans and high-impact campaigns.
• Strong project management skills, with the ability to lead multiple initiatives simultaneously and drive execution against tight timelines.
• Experience managing end-to-end creative production processes; proficient in trafficking creative assets across a range of paid channels.
• Strong financial acumen, including experience managing budgets and forecasting investment needs.
• Demonstrated ability to identify innovative opportunities and apply fresh thinking to creative strategy, media planning, and campaign execution.
• Exceptional collaboration skills, with strong executive presence and the ability to navigate diverse stakeholders and competing priorities.

Preferred

• Adaptability to shifting priorities and responsibilities.
• Ability to balance strategic vision with meticulous attention to execution details.
• Commitment to mentoring and developing junior team members.
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots.
• Exposure to AI tools in a marketing context is a plus, but is not a primary evaluation criterion — depth of hands-on campaign experience takes priority.