VP, Brand Consistency

New York City, NY (Hybrid)

$130K/yr – $145K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the brand consistency workflow for healthcare content, aligning Med/Legal, regulatory, and client direction across all pieces, while coordinating with AS and Creative to keep all teams up to date.

  • Manage cross-format consistency reviews and updates to style guides, ISI documents, and labeling language.
  • Bridge regulatory comments with production teams, flagging conflicts and ensuring a single source of truth across global, US, print, and digital pieces.
  • Lead monthly cross-team meetings to improve collaboration between Copy, ED, AS, and Creative around brand standards.

Job Description

Responsibilities

  • Reviews every job on the brand at least twice during the life of the project to ensure consistency in messaging, brand style elements (includes charts/graphs style, footnotes, acronyms), safety requirements, and Regulatory/Client direction across all jobs
  • Reviews Med/Legal comments when they come in to ensure they are incorporated correctly and that they get applied to any other pieces with similar content across the brand
  • Communicates to Account Services (AS) team any concerns about conflicting Med/Legal comments, inconsistencies introduced by Med/Legal comments across jobs with similar content, or if more information is needed to interpret how to apply comments across multiple formats (eg, print vs digital)
  • Keeps agency’s brand style guide(s) updated across brand indications, US/Global, print/digital, HCP/DTC as needed (including maintaining ISI documents on sharepoint online). This is a collaborative process with the brand editor(s), but the VP, Associate Director, Brand Consistency owns the file, updates it regularly, and shares all updates with the full brand team
  • Attends all team status/start-up meetings across the brand (includes US, Global, DTC, etc)
  • Flags any foreseeable consistency issues at start-up meetings (eg, “on Global they are doing X on a similar type of piece” or “the HCP team was told to use this wording on a recent job,” etc)
  • Actively participates in consistency reviews with AS and CW for pieces with shared messaging/data
  • Communicates/collaborates with AS and Creative teams to determine necessary updates based on Med/Legal comments across the brand and ensures that all teams across the brand have the most up-to-date information regarding changes to pieces that share messaging/content with other projects
  • Stays in constant communication with agency brand editor(s) to pass along updates from Regulatory, AS, or Creative that will affect active or upcoming jobs
  • Sets up and conducts monthly meetings with Copy and ED to foster communication/collaboration

Requirements

  • College degree preferred
  • 7+ years of editing/proofreading experience in medical/science/pharma
  • Oncology Or Rare Disease Experience Required
  • General agency experience preferred

Nice to have

  • General agency experience preferred
  • Positive/collaborative attitude

Biolumina

3.8 Glassdoor

Biolumina is a full-service, omnichannel global healthcare agency focused on bringing high-science brands to life. We build brand experiences that go beyond the rational and use emotional hooks to tap into the hearts of customers, igniting motivation to take action, change behavior, and create brand loyalty. We’re an agency built on curiosity. Our curiosity constantly drives a deeper understanding of everything we touch, using the power of science to translate customer insights into a clear and motivating brand story. We like to think of ourselves as “translational scientists” who take complex scientific ideas and translate them into captivating creative. We push one another to uncover truths, discover potential and create energy that moves the needle forward.If you’re ready to cultivate your curiosity and make a difference, take a look at our open positions listed on linkedin.com or http://www.omnicomhealthgroup.com/careers/

Founded in 2008
New York, New York, USA
479 employees (185 in marketing)
70% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
4.6K
Traffic Source Mix
Search
31.5%
Direct
44.8%
Referral
7.8%
Social
14.1%
Paid
1.6%

Headcount Trend

Current headcount: ~479

Marketing Team

Marketing Team Size
129 (27% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10