Responsibilities

• Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
• Segment target audiences (e.g., national/regional health plans, self-insured employers, TPAs, brokers, consultants) and tailor go-to-market strategies accordingly
• Establish positioning and messaging that clearly articulates clinical, financial, and experiential value
• Establish and leverage marketing analytics to track marketing initiative ROI and make data-driven adjustments to GTM strategies
• Build and scale multi-channel demand generation programs (digital, ABM, events, broker channels, partnerships)
• Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attribution
• Design and execute account-based marketing (ABM) strategies for strategic health plan and employer accounts
• Partner with Sales to support complex buying cycles with highly customized engagement strategies
• Develop sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholders
• Translate product capabilities into clear, differentiated value propositions to position the organization as a trusted partner in improving health outcomes and cost management

Requirements

• 12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
• Proven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystem
• Strong track record of driving measurable pipeline and revenue growth
• Demonstrated success in launching new products and scaling revenue
• Experience supporting enterprise sales with complex deal cycles
• Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred

Preferred

• Strong storytelling and ability to translate clinical and financial value into compelling messaging
• Data-driven mindset with experience leveraging marketing analytics and attribution models
• Experience scaling teams and processes in growth-stage or evolving organizations
• Collaborative, low-ego leader who thrives in cross-functional environments

Benefits

• company bonus potential
• medical, dental, vision
• 401k with match
• generous paid time off
• free gym membership to over 13,000 fitness locations in the US
• and other great benefits