Responsibilities

• Plan and execute on-brand photoshoots and video shoots featuring Reolink products in residential homes, backyards, small businesses, urban environments, and rural settings across North America.
• Capture compelling product photography that emphasizes key features (e.g., crystal-clear 4K/16MP resolution, vivid ColorX night vision, 180°/360° panoramic views, solar-powered reliability, and smart AI detection).
• Produce lifestyle and situational content that demonstrates real-world use cases—peace of mind at night, family safety, business monitoring, weather-resistant performance, and easy installation.
• Create short-form video content, b-roll, and motion graphics assets for social media, YouTube, ads, and product demos.
• Collaborate with the Creative Director and cross-functional teams (Social, PR, Retail Marketing, Product) to align visuals with campaign strategies and messaging.
• Edit and post-produce raw footage and images to deliver polished, high-quality assets ready for multi-channel use (optimizing for web, social, retail, and print).
• Maintain a consistent visual style that feels trustworthy, innovative, clean, and premium while staying true to global brand guidelines and North American consumer preferences.
• Scout locations, manage lighting (natural, studio, low-light/night scenarios), direct subjects/models, and handle on-set logistics for efficient production.
• Stay current on visual trends in consumer tech, home security, and lifestyle photography to keep Reolink's content fresh and competitive.
• Archive and organize assets in a digital asset management system, ensuring easy access for teams.