Responsibilities

• Creates photography and video that supports Cracker Barrel’s business priorities across brand building, menu innovation, value messaging, retail, loyalty, seasonal campaigns, and internal communications.
• Captures emotionally engaging visual stories that reflect Country Hospitality through food, people, traditions, celebrations, restaurant environments, retail discovery, team member stories, guest moments, and cultural activations.
• Partners with Brand Strategy, Marketing, Creative, Culinary, Retail, Communications, Operations, agencies, creators, and external partners to translate campaign strategies into compelling visual content.
• Develops visual concepts, creative treatments, shot lists, and content approaches that align with campaign objectives, business goals, and channel needs.
• Photographs and films food, beverages, retail merchandise, restaurant environments, hospitality rituals, lifestyle moments, leadership events, restaurant openings, community initiatives, and other brand moments as needed.
• Collaborates with chefs, food stylists, prop stylists, talent, agencies, production crews, and external partners to execute photo and video work that meets creative and brand standards.
• Creates adaptable content for paid, owned, earned, social, CRM, PR, retail, e-commerce, menu, in-store, and digital channels, including modular content libraries that maximize the value of each shoot.
• Supports creator marketing, earned media, cultural partnerships, seasonal moments, music, travel, sports, community engagement, and real-time storytelling opportunities that strengthen Cracker Barrel’s cultural relevance.
• Performs photo editing, retouching, color correction, image optimization, asset preparation, video editing, color grading, audio mixing, motion graphics, captioning, formatting, and final delivery for print and digital applications.
• Maintains a consistent visual language that reinforces Cracker Barrel’s distinctive brand assets, including hospitality, front porch culture, signature menu items, seasonal traditions, retail discovery, and everyday celebrations.

Requirements

• Bachelor’s degree in Photography, Film, Visual Communications, Advertising, Creative Media, or a related field, or equivalent professional experience.
• 5+ years of professional photography and videography experience, preferably supporting nationally recognized consumer brands.
• Experience creating food, hospitality, retail, lifestyle, advertising, social, and digital content.
• Strong portfolio demonstrating brand storytelling across photography and motion.
• Expert proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, After Effects, and Capture One.
• Experience using Canon camera systems and professional cinema equipment preferred.
• Experience working with creative agencies, production companies, creators, and external production partners.
• Familiarity with digital asset management systems, production workflow tools, and Microsoft Office applications.
• Exceptional visual storytelling skills with the ability to translate brand strategy and business priorities into emotionally engaging photography and video.
• Strong understanding of how imagery builds brand memory, distinctiveness, guest consideration, and cultural relevance.

Benefits

• Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
• Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
• Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!