Responsibilities

• Develop creative concepts and shot lists for client video ads and organic social content, working closely with account teams to align on goals for each shoot.
• Plan and run video shoots for a range of clients: testimonials, product/service features, behind-the-scenes, social-first content, and paid ad creative.
• Direct and mentor our video interns: assign shoots, give creative direction on set, and review their footage and edits for quality and brand fit.
• Manage the edit pipeline: submitting footage for edits, giving clear revision notes, and ensuring a consistent output of polished, on-brand videos.
• Track performance of published video content (ad metrics, organic engagement, retention) and use that data to adjust future content, formats, and posting cadence.
• Increase overall video production volume and throughput across the agency's client accounts without sacrificing creative quality.
• Stay current on short-form and social video trends (Reels, TikTok, YouTube Shorts) and bring fresh, testable ideas to client strategy conversations.
• Maintain and organize a shared library of raw footage, b-roll, and finished assets for reuse across campaigns.

Requirements

• 5+ years of professional videography, video editing, or creative direction experience: agency, in-house brand, or serious freelance background all count.
• A strong reel that shows range: organic social content and direct-response/paid ad creative, not just polished brand films.
• Comfort being both the idea person and the one holding the camera. This role concepts, shoots, and directs edits.
• Experience managing or mentoring other creatives (interns, junior editors, or freelancers).
• A working understanding of how to read ad and social performance metrics (view-through rate, hook rate, engagement, CTR) and translate that into creative decisions.
• Proficiency with modern camera/audio gear and a working knowledge of Premiere Pro or similar editing software (you'll be reviewing edits even if interns do first passes).
• Own reliable transportation and the ability to travel locally to client shoots around the Lakeland / Central Florida area.

Preferred

• Experience running or contributing to paid social ad campaigns (Meta Ads, TikTok Ads).
• Photography skills to complement video output for clients who need both.
• Motion graphics or basic animation skills.

Benefits

• 401(k) matching
• Health insurance
• Paid time off
• Retirement plan