Video & Social Content Creator

Bethlehem, PA (On-site)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end creation of social video content from concept through delivery, including scripting, shooting, editing and optimization, while collaborating with marketing on product launches and seasonal campaigns.

  • Lead concept development, storyboards and shot lists for social-first formats
  • Direct on-camera talent and shape final edits to optimize performance

Job Description

Responsibilities

  • Research social media trends, formats and audience behaviors to develop original video concepts based on product priorities and campaign goals.
  • Brainstorm recurring social series and new ways to demonstrate ArtSkills products on camera.
  • Write hooks, scripts, storyboards and shot lists.
  • Plan shoots, including products, props, sets, locations and talent.
  • Produce social-first videos, product demonstrations, sales ads, tutorials, sizzles and other marketing content.
  • Film with smartphones and professional DSLR or mirrorless cameras using studio lighting and audio equipment.
  • Direct on-camera talent and help contributors feel comfortable and natural during shoots.
  • Participate on camera or serve as hands-in-frame talent as needed.
  • Edit content using Adobe Premiere Pro and, when appropriate, CapCut or other social-first editing tools.
  • Add captions, graphics, music, sound effects and basic motion graphics.

Requirements

  • At least 3+ years of relevant professional experience creating, filming and editing video content for social media, digital marketing or consumer brands.
  • Bachelor’s degree in video production, film, digital media, communications, marketing or a related field, or equivalent professional experience.
  • A strong portfolio of short-form videos demonstrating personal involvement in concept development, filming and editing.
  • Proven ability to turn a product, campaign goal or creative direction into original content and carry it through final delivery.
  • Strong understanding of current social video formats, conventions and trends.
  • Proficiency in Adobe Premiere Pro, including video editing, color correction, audio and captions.
  • Experience filming with smartphones and professional cameras (DSLR or mirrorless).
  • Working knowledge of studio lighting, audio and video-production equipment.
  • Ability to develop effective hooks, scripts, storyboards and shot lists.
  • Ability to manage multiple projects, meet deadlines and move work forward with limited day-to-day direction.

Preferred

  • Experience creating content for consumer products, toys, crafts, retail or e-commerce.
  • Comfort directing talent or appearing on camera or as hands-in-frame when appropriate.
  • Product photography, product styling or set design experience.
  • Experience using CapCut to create quick-turn social content.
  • Strong visual-design skills with an understanding of typography and layout.
  • In-depth knowledge of Adobe After Effects, Photoshop and/or Illustrator.
  • Experience with motion graphics, animation, visual effects or customizable video templates.
  • Experience creating content for both organic and paid social media.
  • Familiarity with social media performance metrics and using results to guide future creative decisions.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
ArtSkills, Inc. logo

ArtSkills, Inc.

ArtSkills, Inc. (ASI) is a consumer products manufacturer located in Bethlehem, PA. ArtSkills is a fun place to work, and we take great pride in hiring people who are nice, in addition to being qualified and experienced! Our philosophy is that work is most productive when you enjoy your colleagues. High employee morale is paramount at ArtSkills. We have several employee satisfaction programs including a subsidized snack bar where all fruit and healthy food is free, summer barbecues, pizza Fridays and bagel Tuesdays, holiday parties and many other “just because” celebrations! ArtSkills was founded in 1987 and continues to be a family-owned and operated company with a commitment to bringing quality, innovation, and successful experiences to our customers. Originally, ArtSkills opened its doors as a marketing and consulting firm working closely in the Arts & Crafts industry. Today at ArtSkills, we manufacture a wide range of consumer product goods including Poster Board and Project Accessories, Fine Art, Craft, and Hobby supplies, Children's Toys and Activities kits, Novelty items, Fitness, Jewelry, Baking Products, and many other product lines in the Creative Work and Life Solutions areas. Our products can be found in every major retailer in the United States, Canada and Mexico in all major mass market, club, office, grocery, drug, art and craft, and pharmacy chains. ArtSkills is a proud supporter of the Kids in Need Foundation, whose mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need.

Founded in 1987
Bethlehem, Pennsylvania, USA
73 employees (24 in marketing)

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

See all ArtSkills, Inc. salaries

Marketing Team

Marketing Team Size
9 (12% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
68.6K
Traffic Source Mix
Search
38.3%
Direct
43.4%
Referral
5.4%
Social
11.8%
Paid
1%

Headcount Trend

Current headcount: ~73
ArtSkills, Inc. logo

Video & Social Content Creator

ArtSkills, Inc. · Bethlehem, PA · On-site