Responsibilities

• Work closely with internal stakeholders across the video team, coverage areas, platforms and SEO to program and place video content
• Build and execute a YouTube roadmap aligned to company goals: audience-first experience, engagement, retention and conversions
• Partner with video leadership to define content pillars, series architecture and publishing cadence across platforms
• Translate WSJ editorial competencies into YouTube-native programming
• Lead strategy for YouTube Shorts as a distinct format with its own publishing goals and performance tracking
• Analyze viewer behavior, retention patterns and funnel performance, then translate the metrics into real strategic decisions
• Oversee A/B testing and video packaging, including titling, visual standards, thumbnail direction and metadata
• Track competitor performance across O&O and YouTube, algorithm updates and creator economy shifts
• Define how YouTube content ladders into WSJ’s broader video strategy, including how long-form drives short-form and vice versa
• Constantly evaluate our video journalism with an eye for platform-specific experimentation, learning and iterating

Requirements

• An expert understanding of a wide range of video formats and distribution channels, and a finger on the pulse of industry trends
• 4-7+ years in YouTube strategy and channel management with demonstrated channel growth (portfolio or examples required)
• Fluency in YouTube analytics: you know your way around retention graphs, CTR benchmarks and impression-to-view funnels, and you use them to make decisions
• Extensive programming experience and demonstrable knowledge of video best practices across platforms, including packaging and metadata optimization
• Hands-on experience editing YouTube Shorts, or close familiarity with the format to give sharp, specific feedback to an editor
• Proven experience building content pillars or series concepts at the channel level
• Strong communication skills to build alignment across production, editorial, strategy and social teams
• Background at a media company, publisher or multi-topic content brand rather than a single-creator channel
• A deep understanding and interest in The Journal’s core coverage areas

Benefits

• For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.