Drive social media content creation and strategy for Trove Brands, collaborating with art directors and cross-functional teams.

• Content Creation: Ideate, create, and curate captivating content, including but not limited to videos, photographs, graphics, GIFs, infographics, that resonate with our audience.
• This role will be working closely with our art directors and designers to ensure content is consistent and represents our brands well.
• Social Media Creative Direction: Collaborate with the Social Media Specialists and marketing teams to develop content strategies aligned with our brand identity, target audience, and marketing objectives.
• Trend Monitoring: Stay up to date on social media trends, viral content, and creative concepts to leverage and incorporate into our content strategy to maximize reach and engagement.
• Creator & Influencer Collaboration: Identify and collaborate with relevant creators, models, and influencers to develop and/or capture social media content with.
• Collaborate with Cross-functional Teams: Collaborate with the brand, creative, and digital teams to ensure content aligns with the overall marketing strategy and supports sales efforts.