Responsibilities

• Video Strategy & Vision
• Establish and steward an overarching video strategy that aligns with brand, marketing, and business priorities—connecting individual projects into a cohesive narrative system.
• Assess how videos perform collectively across channels, audiences, and regions, ensuring clarity, consistency, and intentional evolution over time.
• Balance near-term execution with long-term vision, advocating for scalable, reusable, and strategically sound video investments.
• Ensure concepts ladder up to broader brand narratives and business objectives—not just individual deliverables.
• Create a channel‑level approach to video for content to meet business goals for both internal and external stakeholders.
• Creative Development & Storytelling
• Lead the creative development of video concepts across formats (long-form, short-form, webinars, livestreams, testimonials, product demos) from pitch through delivery.
• Serve as the creative point of view for Fluke customer storytelling, ensuring narratives reflect customer needs and align with Fluke’s brand standards.
• Produce emotionally resonant stories rooted in real Fluke customer experiences and insights, using interviews, field footage, and product context to bring authenticity to the screen.
• Partner with in-house visual designers and copywriters to co‑create treatments, scripts, storyboards, and motion/graphics approaches; ensure voice, tone, and visual systems are cohesive across assets.
• Develop clear creative briefs that articulate goals, audience insights, success metrics, and technical constraints, and socialize them with stakeholders and production partners.
• Production & Execution
• Create and manage end-to-end production workflows: ideation, scripting, shot lists, schedules/call sheets, filming, editorial, color, sound, versioning, QC, and final delivery.
• Translate creative to external partners: direct vendors, studios, and freelancers (DPs, editors, sound, color) with clear briefs, references, and feedback to achieve the intended look, feel, and narrative.
• Manage remote and in-person productions across multiple locations; secure talent, locations, and permissions; coordinate with internal teams and external partners.
• Ensure accessibility and global utility by facilitating transcripts and translated captions for video deliverables.
• Oversee video hosting and distribution (e.g., Brightcove, YouTube), partnering with social/digital teams to publish, tag, and optimize.
• Maintain an organized video library and b‑roll repository with discoverable metadata (e.g., Box, Aprimo) for efficient reuse.
• Collaboration & Alignment
• Partner with Brand, Product Marketing, Communications, and cross-functional teams to ensure messaging is accurate, consistent, and compelling, supporting go‑to‑market priorities.
• Prioritize and traffic multiple projects, communicating status, risks, and decisions in a remote-first model; use Asana and studio standard work to drive alignment.
• Design scalable content approaches (modular shoots, evergreen footage, format-specific cutdowns) that maximize reuse across regions, channels, and audiences.
• Performance & Continuous Improvement
• Bring an analytical lens to what’s working and where to iterate (hooks, runtimes, CTAs, thumbnails).
• Uphold Fluke brand standards and QA rigor across picture, sound, graphics, and captions.
• Contribute to best practices, templates, and playbooks that improve velocity and quality for the Creative Studio.

Requirements

• Extensive experience in web video production, digital media, film/TV, or related field (in‑house or agency).
• Strong creative and technical skills across scripting, storyboarding, directing/producing, filming, lighting, location sound, and video editing.
• Proven track record crafting emotionally engaging narratives for defined audiences—ideally in technology, industrial, or B2B contexts.
• Proven ability to give clear, constructive creative feedback and direction to collaborators at all levels, including senior leaders and executive stakeholders.
• High proficiency with modern production tools and editing software/workflows (e.g., Adobe Premiere Pro, Frame.io, or comparable).
• Ability to operate independently, move quickly, and deliver high‑quality work with minimal supervision.
• Excellent communication, collaboration, and organization skills; experience working in distributed, international teams.
• Comfort with video hosting/distribution platforms and asset management; familiarity with Brightcove, YouTube, Box/Aprimo, and Asana is a plus.
• Portfolio Requirement: Please share a portfolio/reel highlighting: Narrative/customer storytelling; Product explainers/demos; Examples of end‑to‑end ownership, from brief to finished piece; Role clarity (what you did on each project).
• Must be willing to travel up to 25%.

Preferred

• Live production and streaming experience (virtual/hybrid events, webinars, multicam).
• Motion graphics oversight (style dev, templates, typography, lower thirds, data viz).
• Familiarity with accessibility standards (captions, transcripts, localization workflows).
• Experience directing customer interviews and testimonials in field/industrial settings.
• Experience supporting product and marketing initiatives in an industrial, technology, or SaaS environment.