Video Marketing Specialist at Workyard | San Francisco, CA

Workyard

Video Marketing Specialist

San Francisco, CA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive on-camera content strategy and execution for Workyard\'s YouTube channel, owning scripts, shoots, edits, and publish-ready videos for a U.S. construction audience.

Must-have: 3–6 years of video content experience with on-camera samples and a YouTube-specific understanding.
Standout: Owns end-to-end production from ideation to final edit, including on-site shoots and motion graphics.

Job Description

Responsibilities

Collaborate with the organic growth lead and content team to develop Workyard's YouTube content strategy. You are not handed a content plan to execute. You bring ideas, identify gaps, and help shape what gets made and why.
Develop a rolling content calendar that keeps production consistently ahead of publishing. The channel should never stall because planning fell behind.
Stay close to what is resonating in the construction and trades space on YouTube and other social platforms. Bring that intelligence into planning conversations.
Use AI tools to accelerate ideation, research, and script development. This is expected, not optional.
Write scripts from a content brief. You own the final script without needing a separate writer. Scripts should be ready to shoot with minimal rewrites.
Plan each shoot: location, shot list, any on-site access required, and any minimal crew or equipment coordination needed.
Structure scripts for YouTube specifically: strong hook in the first 30 seconds, clear narrative arc, and a payoff worth watching to the end.
Appear on camera as the primary presenter across Workyard's video content on YouTube, LinkedIn, and other channels. This is a core requirement of the role.
Present in a way that feels natural and credible to a U.S. construction and trades audience. You do not need to be a polished broadcaster, but you need to be someone that the audience trusts and keeps watching.
Candidates must submit a video sample as part of the application. A portfolio reel alone is not sufficient.

Requirements

You are comfortable on camera
You write scripts that work on screen. Natural dialogue, a clear arc, and a hook that earns the next 10 minutes. Not academic copy.
You can shoot your own content. You understand lighting, framing, and audio well enough to produce footage that does not need rescuing in post.
You edit with intention. You understand that pacing, sequencing, and rhythm are what make a video hold attention, and you make deliberate choices at every step.
You know the basics of motion graphics well enough to bring static assets to life in After Effects or an equivalent tool.
You have a strong feel for YouTube specifically. Long-form YouTube has its own rhythm. You know when to cut, how to hold attention past the first 30 seconds, and how to structure a video so people watch to the end.
You can shift gears for short-form. Faster cuts, on-screen text, sound design that works without headphones. You are comfortable in both modes.
You bring ideas to the table, not just execution. You are proactive about what the channel should be doing next and bring that strategic thinking to the table.
You use AI tools to work faster without cutting corners on quality and are actively passionate about the advancements and precision these tools can bring to your craft.
You are organised and predictable about turnarounds.
You have 3 to 6 years of video content experience with a portfolio and on-camera samples to show. We will ask for both.You have produced YouTube content specifically, with an understanding of audience behaviour, retention, and format norms.
You are proficient in at least one primary editing platform. You are proficient in Adobe After Effects or an equivalent motion graphics tool.
You are comfortable being judged on the quality of the finished content, channel growth, and whether it ships on time.

Workyard

4.2 Glassdoor

Workyard is the leading time tracking and workforce management solution built specifically for construction and field services. We help contractors run more profitable job sites by giving them the most accurate labor data in the industry.With Workyard, you can:Track time accurately: Eliminate paper timesheets and payroll errors with minute-by-minute GPS-verified time tracking.Verify every clock in/out: Our precision GPS ensures your crew is exactly where they should be—cutting down on time theft and confusion.See labor costs in real time: Get instant visibility into project labor costs so you can stay on budget and spot issues before they impact profits.Simplify compliance: Automatically handle overtime, meal breaks, and wage laws to protect your business without the extra admin work.Digitize jobsite paperwork with Smart Forms: Standardize and collect safety checklists, daily reports, inspections, and more—right from the app. No more chasing paper or missing critical documentation.Whether you manage one crew or multiple, Workyard gives you the tools to streamline operations, reduce wasted time, and increase profitability. Built for construction pros, it keeps your business organized, compliant, and profitable—without the hassle.Learn more at: www.workyard.comIOS: https://apps.apple.com/app/workyard-time-clockAndroid: https://play.google.com/store/apps/details?id=com.workyard.crew

Founded in 2016

San Francisco, California, USA

64 employees (8 in marketing)

www.workyard.com

72% recommend to a friend

63% CEO approval