Responsibilities

• Develop and implement a cohesive, data-informed video programming strategy across YouTube and social platforms that aligns with EqualPride's audience growth and revenue goals
• Serve as EqualPride's internal YouTube expert, providing strategic guidance on best practices, new features, algorithm shifts, and competitive trends to editorial and brand leadership
• Partner cross-functionally with editorial, audience development, and brand partnerships to set programming priorities that serve both audience and business needs
• Manage, mentor, and collaborate daily with EqualPride's Video Editor and Producer, setting clear priorities and maintaining a healthy, organized production schedule
• Develop and pitch new video concepts, franchises, and series for YouTube and social platforms, with a focus on formats that drive sustainable audience growth
• Build and maintain a programming slate with consistent, balanced content cadence across all brands and channels
• Analyze the health of existing franchises and evaluate new pilots, using data and audience insights to inform investment decisions
• Identify and develop talent relationships to support EqualPride's creator and social video network
• Edit and produce a portion of EqualPride's video output directly, with particular ownership over flagship YouTube content and high-priority social formats
• Shape narrative, tone, pacing, and emotional impact across cuts — ensuring content reflects each brand's distinct voice and connects authentically with queer audiences
• Occasionally support on-location shoots, including camera operation, light direction, and asset oversight
• Stay plugged into emerging formats, platform shifts, and cultural moments to keep content fresh and competitive

Requirements

• 5+ years of experience in video editing, production, and/or programming strategy at a digital media publisher or newsroom
• Proven track record of growing YouTube channels through strategic programming and hands-on content execution
• Expert-level proficiency in Adobe Premiere Pro; familiarity with DaVinci Resolve, After Effects, or motion design tools is a strong plus
• Strong creative instincts and editorial sensibility, with the ability to both execute and give clear, constructive feedback on others' work
• Proficiency with YouTube Analytics and familiarity with third-party analytics tools (e.g., Tubular)
• Experience managing or mentoring creative team members
• Exceptional communication and cross-functional collaboration skills
• Self-starter who thrives managing multiple projects and priorities simultaneously
• Deep familiarity with LGBTQ+ culture, media, and online discourse