Responsibilities

• Cut ads that print leads on Meta. To be clear up front: we’re not hiring someone who just edits. We’re hiring someone who ships an ad, reads the data that comes back, and iterates — cut, test, learn, cut again.
• Tell a great story through visuals: take raw footage of our work and turn it into direct-response ads that stop thumbs.
• Where the footage falls short, you build or source your own supporting assets — you never wait around for the perfect clip.
• Ideally, your edits have millions of dollars of Meta spend behind them, and you can tell us exactly what all that spend taught you.
• Produce test-ready variations — new hooks, new opens, new pacing, new captions, new CTAs — in about one-third the time most competent editors think possible, because you build templates and AI workflows instead of grinding timelines.
• You’re a little obsessed with the numbers. When your ad goes live, you’re not done — you’re refreshing the dashboard. Hook rate, hold rate, CPL, cost per purchase — you read performance data the way you read a timeline, and every number changes your next cut.
• A winning ad doesn’t make you celebrate; it makes you ask why it won and cut six more like it. A dying ad doesn’t discourage you; that’s just creative fatigue, and you already have the refresh queued.
• You create lift, not just deliverables. Anyone can make a video look good. You make videos that move CPA. You know the difference, and it’s the whole reason you do this.
• You’re full-circle. You don’t just cut what you’re handed — you help decide what gets made. Scripts, angles, hooks, AI voiceovers, caption tests, UGC concepts. When the marketing team asks “what should we test next,” you already have a list.

Requirements

• Top-notch fundamentals are essential: hooks, retention, storytelling, pacing, captions, motion text.
• Premiere, Resolve, Final Cut, or CapCut — we don’t care which. We care what comes out of it.

Preferred

• Graphic design experience is a huge plus — an editor who owns typography, layout, and motion graphics never gets bottlenecked waiting on a designer.
• If you love working on cars? That would be huge.