Responsibilities

• Edit 10–40 videos per week across short-form (Reels, TikTok, Shorts) and long-form formats (YouTube, product walkthroughs, case studies).
• Transform raw footage, screen recordings, and existing assets into polished videos optimized for social media, paid campaigns, and marketing content.
• Use AI-assisted editing tools where appropriate to help generate rough cuts or batch process content, then refine with strong editorial judgment.
• Apply motion graphics, text overlays, sound design, and color correction to elevate the final product.
• Ensure all content aligns with Roots brand standards while contributing creative ideas to improve performance.
• Manage your editing queue and meet deadlines in a fast-paced, async-friendly environment.
• Support in-house video production when needed, including camera operation, lighting setup, or general production assistance (a plus but not required).

Requirements

• 2+ years of professional video editing experience, ideally in a startup, agency, or creator-driven environment.
• Strong proficiency with tools such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut.
• A strong portfolio demonstrating social content, marketing videos, ads, or longer-form storytelling.
• Experience with or curiosity about AI-assisted editing workflows.
• Understanding of pacing, hooks, and storytelling techniques that perform well on social platforms.
• Ability to work quickly without sacrificing quality, while managing multiple projects simultaneously.
• Strong organizational and communication skills for async collaboration (Slack, Loom, project management tools).

Preferred

• Experience shooting video (camera operation, lighting, basic audio setup).
• Motion graphics or animation experience (After Effects).
• Experience editing paid advertising creative.
• Familiarity with product marketing or SaaS-style content.
• A strong pulse on internet culture and social trends.