Responsibilities

• Serve as the primary on-camera personality and brand representative for ReadyCloud across all social media platforms, including TikTok, Instagram, YouTube, LinkedIn, and Facebook.
• Develop and execute social media content strategies that build audience, drive engagement, and support ReadyCloud’s B2B marketing objectives.
• Stay on top of platform trends, algorithm changes, and emerging content formats to keep ReadyCloud’s social presence relevant and competitive.
• Engage with followers, respond to comments, and foster community around the ReadyCloud brand in an authentic, on-brand voice.
• Grow ReadyCloud’s social media following and brand awareness through consistent, high-quality content and strategic posting.
• Concept, script, shoot, edit, and publish both short-form (Reels, Shorts, TikTok) and long-form (YouTube tutorials, webinars, case studies, podcast-style) video content.
• Produce a mix of polished, high-production content and authentic, social-native content tailored to each platform’s audience and format.
• Direct and film other team members, customers, or partners for interviews, testimonials, and collaborative content.
• Manage the end-to-end production pipeline, including outsourcing specific tasks (motion graphics, animation, etc.) when necessary and overseeing quality and delivery.
• Capture photography and static visual content for use across social media, marketing materials, and the company website.
• Source, identify, and vet potential influencer and affiliate partners, with a focus on the shipping, ecommerce, and IT niche.
• Negotiate partnerships, establish terms, and manage ongoing relationships with influencers and affiliates across projects and platforms.
• Develop creative briefs, provide direction, and review influencer/affiliate content prior to publication to ensure brand consistency and quality.
• Coordinate influencer and affiliate campaigns to drive brand awareness, generate user-generated content (UGC), secure product reviews, and support sales initiatives.
• Explore and help develop an affiliate program as the company’s influencer and partnership strategy matures.
• Track and report on video performance metrics, social media engagement, audience growth, and content ROI across all platforms.
• Monitor influencer and affiliate campaign performance and provide data-driven recommendations for optimization.
• Use insights to inform content strategy, identify trends, and continuously improve output.