Responsibilities

• Create short-form TikTok content highlighting Thread & Promise fashion pieces, design process, and brand values.
• Develop content ideas that showcase craftsmanship, culture, sustainability, and storytelling.
• Film and edit TikTok videos (behind-the-scenes, styling, process clips, storytelling moments).
• Collaborate with Fashion Designers, Multimedia team, and Marketing leads.
• Stay aware of TikTok trends while adapting them thoughtfully to fit brand values.
• Support cross-posting content to Instagram Reels when appropriate.
• Maintain a consistent, respectful visual tone aligned with Thread & Promise identity.
• Participate in creative planning check-ins.
• Check and respond to emails daily, with responses within 48 hours.
• Take responsibility for performance improvement by refining content based on feedback and analytics.

Requirements

• Experience creating TikTok or short-form video content (fashion, lifestyle, or storytelling)
• Strong eye for visuals, pacing, and tone
• Comfort filming and editing content independently (phone-based editing is fine)
• Ability to tell stories visually, not just follow trends
• Interest in ethical fashion, sustainability, or culture-driven brands
• Strong communication and collaboration skills

Nice to Have

• Experience with fashion brands or design content
• On-camera comfort (optional—can also be behind the camera)
• Familiarity with TikTok analytics and growth strategies
• Bilingual or multilingual abilities (Spanish or Haitian Creole preferred)

Benefits

• Clear creative direction and brand guidelines
• Respect for time, capacity, and boundaries
• Collaborative, mission-driven creative environment
• Constructive feedback and creative autonomy
• Professional references and letters of recommendation
• Recognition of your work as meaningful, skilled contribution
• Portfolio-ready fashion and brand storytelling content
• Experience shaping a mission-driven fashion brand’s social presence
• Collaboration with designers, creatives, and leadership
• The opportunity to use social media creatively and responsibly