Responsibilities

• Support holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations
• Delineation between direct IO and programmatic activation opportunities where applicable
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value
• Provide recommendations based on objectives, past performance, and 1st & 3rd party research insights
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of video channels and targeting strategies, with oversight from senior team members
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels
• Collaborate with Analytics team on recommended KPIs for channel activation strategies and to ensure accurate data tracking for all channels in dashboards (e.g. regular QA of video data)
• Monitor partner adherence to transparency & brand safety standards; support enhancements to standards
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations
• Analyze and report on campaign effectiveness to maximize results across video, audio, and gaming
• Apply understanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement
• Negotiate makegoods for under performance or mismanagement of client investments
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts
• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities
• Support the development and optimization of Total Play supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities

Requirements

• EDUCATION: Bachelor's degree in marketing, Advertising, Communications, Business, or equivalent work experience
• EXPERIENCE: 2+ years of experience developing, launching, and managing video campaigns across TV, streaming video, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish

Nice to Have

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Presentation skills
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable

Benefits