Video Audience Development Manager (freelance)
Glendale, CA (Hybrid)
Posted 1 day ago
Job Summary
Own and drive the Lucky Dog YouTube strategy, KPIs, and reporting while aligning cross-functional teams to optimize engagement, monetization, and audience growth across platforms.
- Define and monitor performance metrics and actionable insights
- Partner with sponsorship, production, and content ops for scalable workflows
- Lead testing and optimization across packaging, timing, and metadata
Job Description
Responsibilities
- Own programming strategy for HMPG’s Lucky Dog YouTube channel, including content direction, scheduling, and presentation
- Serve as HMPG’s YouTube Studio Oracle, defining new KPIs, automating reports with practical takeaways, and implementing platform standards that optimize for engagement and revenue growth
- Automate recurring reporting (weekly/monthly/quarterly) and deliver insights that are actionable for production, design, and editorial leadership
- Partner with sponsorship sales to support YouTube monetization efforts, including Brand Partnership tools, DAI-enabled capabilities, and campaign measurement best practices
- Analyze historical and current viewership trends to inform content optimization (e.g., topic selection, formats, runtimes, cadence, and seasonal programming)
- Develop practical recommendations to reach, engage, and retain new audiences across YouTube, Facebook, Instagram, TikTok, and Snap
- Lead lightweight testing and learning efforts across packaging, metadata, release timing, and channel presentation, then translate results into clear recommendations for creative and production teams
- Improve the performance of Lucky Dog’s library and back catalog through playlist strategy, metadata refreshes, packaging updates, and resurfacing opportunities
- Socialize YouTube and video best practices across the organization, aligning talent, production, sales, and design around performance-driven workflows
- Partner closely with Content Operations on captioning, upload readiness, and publishing workflows to ensure consistent execution against platform best practices
Requirements
- Minimum of 6 years experience in digital video strategy, YouTube programming, audience development, or video analytics (media company, creator network, or agency preferred)
- Demonstrated success programming or operating a major YouTube channel or network, including packaging strategy (titles/thumbnails), launch scheduling, and performance optimization
- Avid and natural consumer of YouTube with strong ties to creators, producers, and networks in the space
- Advanced fluency in YouTube Studio analytics, content measurement, and experimentation frameworks; ability to translate metrics into creative direction without overfitting to noise
- Experience building repeatable reporting systems and dashboards (e.g., Sheets/Excel + Looker Studio/Tableau; bonus for SQL, APIs, or lightweight scripting/automation)
- Knowledge of YouTube monetization and sponsorship tooling (new DAI Brand Partnerships tools, creator-brand workflows, measurement, and brand-safety guidelines)
- Strong cross-functional communication skills; able to influence talent/creators, producers, editors, designers, and sales partners with clarity and credibility
- Highly organized, proactive operator with strong project management instincts and comfort solving problems with small teams
- Genuine passion and knowledge for pets and the industry’s creator ecosystem
- Education
Benefits
- Eligible employees will have access to enroll in health coverage through our partnership with Entertainment Partners’ EP Cares program.
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- Medical
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- Dental
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- Vision
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- Emotional Wellness Support
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Hearst
As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.
Salaries
Posted range
$95K/yr – $105K/yr
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