Vice President, Strategic Events, Experiences & Customer Marketing at Okta | San Francisco, CA | $305K/yr – $419K/yr

Vice President, Strategic Events, Experiences & Customer Marketing

San Francisco, CA (On-site)

$305K/yr – $419K/yrSenior Level15+ years expFull time

Posted 2 months ago

Job Summary

Own the global events portfolio and customer marketing lifecycle at scale, turning executive events, customer advocacy, and brand partnerships into measurable pipeline and revenue impact.

Own external events and flagship experiences to drive pipeline, retention, and executive engagement across a global portfolio.
Lead customer lifecycle and advocacy programs to increase NRR and upsell opportunities through integrated campaigns and CABs.
Align cross-functionally with Sales, CS, Product Marketing, and Communications to weave customer voice into campaigns, milestones, and partnerships.

Job Description

Architect the Portfolio: Develop and execute a comprehensive global event and experience strategy aligned directly with corporate growth objectives, product launches, and brand priorities.
Elevate Oktane: Continue evolving Oktane as the industry’s premier identity and security event, positioning it as a must-attend annual gathering for enterprise technology leaders.
External Portfolio Management: Oversee Okta's broader external footprint, including executive summits, industry trade shows, customer advisory boards, regional roadshows, and bespoke executive engagement programs.
Data-Driven Impact: Establish measurable business outcomes for all external events tied to pipeline creation, customer retention, executive engagement, brand sentiment, and revenue acceleration.
Own the Customer Lifecycle: Lead and scale the global Customer Marketing organization, shifting from traditional reference management to an integrated lifecycle engagement strategy that drives net-revenue retention (NRR) and upsell opportunities.
Amplify Customer Voices: Oversee global customer advocacy, community building, executive reference programs, and high-impact customer storytelling that humanizes Okta's business value.
Cross-Functional Alignment: Partner seamlessly with Sales, Customer Success, Product Marketing, and Corporate Communications to embed the 'voice of the customer' into all major marketing campaigns and product milestones.
Executive Community: Expand and nurture our Customer Advisory Boards (CABs) and exclusive executive networks to foster peer-to-peer connection and long-term brand loyalty.
Drive Corporate Alignment & Culture: Mastermind the strategy, content orchestration, and production of Okta’s most critical internal milestone events—specifically Company Kick-off (CKO) and Sales Kick-off (SKO)—ensuring global alignment on corporate strategy, product roadmap, and go-to-market priorities.
Incentivize Excellence: Oversee the end-to-end execution and premium experiential design of Presidents Club, celebrating and rewarding Okta’s top performers in an elite, world-class setting.
Internal Stakeholder Partnership: Partner closely with the Chief Revenue Officer (CRO), People Leadership, and the Executive Team to ensure internal events motivate the field, reinforce company culture, and accelerate sales velocity.
Activate Global Alliances: Lead the strategy, activation, and ROI measurement of Okta’s global brand partnerships and sponsorships.
Innovative Experiences: Identify breakthrough partnership opportunities that increase brand equity, unlock unique customer experiences, and support broader business objectives.
Integrated Marketing: Ensure brand partnerships are fully integrated across events, digital content, executive engagement, and demand generation efforts.
C-Suite Advisory: Serve as a trusted advisor to senior executives, including the CEO, President, CRO, CMO, and Product leadership, shaping how they show up at key internal and external moments.
Lead with Inspiration: Guide, mentor, and scale a multi-disciplinary global team spanning Strategic Events, Customer Marketing, and Brand Partnerships, fostering a culture of innovation, operational excellence, and accountability.