Responsibilities

• Lead the development and stewardship of the University’s brand strategy, including positioning, messaging frameworks, and brand architecture.
• Define and articulate the University’s distinctive value proposition within the higher education landscape.
• Develop and steward core brand attributes that define how the University is perceived and differentiated.
• Ensure consistent brand expression across academic programs, institutional initiatives, and communications channels.
• Establish and monitor key performance indicators related to brand strength, market visibility, and institutional reputation, and ensure alignment with enrollment and advancement outcomes.
• Serve as a senior leader within the University’s strategy and growth functions, contributing to institutional strategy, priorities, and decision-making.
• Partner with senior leadership to advise on institutional positioning, public narrative, and reputational strategy.
• Lead institutional communications planning to support the University’s strategic priorities and growth objectives.
• Lead strategic communications initiatives that highlight academic excellence, faculty scholarship, student success, and community impact.
• Translate complex institutional initiatives into clear and compelling narratives for internal and external audiences.
• Partner with senior leadership to communicate institutional priorities through coordinated communications strategies.
• Represent the University’s brand and communications strategy in external engagements, including media, partnerships, and high-profile institutional initiatives.
• Strengthen regional and national reputation through strategic storytelling, media engagement, and thought leadership.
• Elevate the visibility of faculty expertise, research achievements, and student outcomes.
• Identify opportunities to position the University prominently in conversations related to higher education, innovation, and community impact.
• Provide strategic leadership and oversight for institutional marketing functions, including enrollment marketing, ensuring alignment with brand strategy, audience segmentation, and demand generation efforts.
• Collaborate closely with graduate and undergraduate Admissions teams and University Advancement and Partnerships to align institutional messaging and guide the development of integrated campaigns that support demand generation, enrollment growth, and philanthropic initiatives.
• Coordinate messaging across digital platforms, media outreach, publications, events, and institutional campaigns.
• Ensure strategic alignment of communications efforts across academic and administrative units to maintain a cohesive voice.
• Serve as the key leader guiding institutional brand strategy, messaging, and communications strategy across all University functions, Oversee the establishment and maintenance of university-wide brand standards and messaging frameworks to ensure consistency across all communications and external engagements, Provide strategic guidance to academic units and administrative offices regarding brand alignment and communications planning, Foster collaboration among communications, marketing, enrollment, and advancement teams to ensure coordinated messaging, Ensure alignment of brand and communications strategy with enrollment and advancement initiatives, providing guidance to support integrated institutional growth efforts.