Vice President, Public Pensions Marketing Strategy-Asset Management

New York City, NY (On-site)

$133K/yr – $190K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the institutional pension marketing agenda by shaping AI-enabled campaigns and cross-functional programs for institutional investors.

  • Lead cross-functional initiatives with sales and product to drive measurable ROI for institutional investors using AI and data.
  • Build and govern data-driven measurement and reporting to prove marketing value to leadership and partners.
  • Drive experimentation and adoption of new tools and partnerships to scale impact in the public pension segment.

Job Description

Own the institutional pension marketing agenda by shaping AI-enabled campaigns and cross-functional programs for institutional investors.

  • Develop and execute marketing strategies specifically for public pension institutional investors, aligning closely with sales and product partners.
  • Lead the integration of generative AI and advanced marketing technologies to enhance campaign effectiveness, personalization, and operational efficiency.
  • Drive innovative, data-driven marketing programs across digital, sponsorships, events, and content channels, with a focus on measurable outcomes and ROI.
  • Oversee the creation and optimization of digital client journeys, ensuring a seamless and differentiated experience for institutional audiences.
  • Collaborate with cross-functional teams to deliver high-impact marketing initiatives, including thought leadership, events, and strategic partnerships.
  • Foster a culture of experimentation, intellectual curiosity, and continuous improvement, encouraging the adoption of new technologies and approaches.
  • Build and manage robust data reporting frameworks to inform strategy and demonstrate marketing value.
  • Serve as a thought leader and advocate for marketing innovation within the public pension segment.
  • 8+ years of marketing experience, with a focus on institutional asset management.
  • Experimental mindset with a willingness to test, learn, and scale new marketing approaches, especially applications of Generative AI.
  • Experience and strong familiarity with leveraging third-party sponsorships (e.g., Markets Group, Institutional Investor) and proprietary events as key channels to engage institutional investors.
  • Strong intellectual curiosity and passion for leveraging technology to transform marketing.
  • Proven ability to lead cross-functional initiatives and influence stakeholders at all levels.
  • Exceptional project management skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Word, PowerPoint, and Excel.
  • Experience focusing on institutional investors at public pensions or related segments.
  • Track record of driving marketing innovation and measurable business results.
  • Strong relationship-building skills across sales, marketing, and product teams.
  • Ability to thrive in a matrixed organization and collaborate across multiple locations.
  • Comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

Marketing Team

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