Vice President, Public Affairs & Policy Communications (Healthcare)

Responsibilities

• Lead the development of integrated communications strategies including earned, owned, and paid media to meet clients’ objectives
• Drive high-touch, daily client communications with the same client leads: brainstorming, flagging concerns and problem-solving
• Manage a team of junior staff on each account you lead, strategically influencing deliverables’ quality and staff development by delegating, modeling smart practices and providing feedback
• Coordinate across internal and external teams to deploy integrated services (media relations, digital advertising, research) to meet your clients’ goals
• Drive new story angles and other media opportunities for clients, conceptualizing creative feature stories even when there is no news to announce and identify new targets across print, broadcast, radio and podcasts and trying new approaches until the story lands
• Lead thought leadership programs for executives, drafting persuasive and compelling pitches and op-eds on behalf of a client; identify new opportunities to raise an executive’s visibility through awards or conferences
• Work closely with senior team leaders on capacity planning to ensure that the team is running efficiently
• Contribute to business development and growth efforts

Requirements

• At least 8 years of experience in strategic communications in relevant health industries, government, electoral politics or media or journalism covering relevant sectors; PR agency experience preferred
• At least 2 years of experience managing teams
• Strong storytelling skills and demonstrated ability to create news moments, with the ability to provide examples that clearly demonstrate these capabilities
• Experience in designing media and marketing programs to reach stakeholder audiences
• Savviness and creativity in media relations and pitching, social media content ideation and influencer engagement with the knowledge to identify new targets and thoughtful angles until the story lands. Experience with thought leadership and executive profile raising a plus.
• Experience engaging and maintaining strong relationships with relevant reporters and handling rapid response and long lead stories
• Fluency in legislative and regulatory processes, with an ability to translate complex developments into clear and compelling messages
• Ability to communicate clearly and confidently, both verbally and in writing, with staff, clients, and the media.
• Organized and used to a fast-paced environment, with the capability to handle multiple assignments at once, work quickly, think on their feet and meet deadlines in a fast-paced environment
• Proven ability to become a savvy and nimble student of the “news” and quickly identify new media opportunities and narratives to insert our clients’ voices into the news cycle

Preferred

• Thought leadership and executive profile raising a plus.