Responsibilities

• Market & Category Vision (Discover / Define) - Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations - Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts - Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market - Define buyer personas, journeys, and category narratives that influence market perception - Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI - Establish Ping as the thought leader in next-generation identity and security markets
• Positioning & Messaging Architecture (Align / Build) - Work with our CEO and executive team to set the vision and market direction - Define company-wide positioning and differentiated value propositions - Develop messaging frameworks that scale across products, solutions, and industries - Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans - Lead naming, branding alignment, and solution packaging strategy - Build a scalable content strategy and messaging frameworks rooted in strategic differentiation - Define buyer personas and journey maps to influence market perception
• GTM Strategy & Launch Excellence (Build / Launch) - Help the organization prioritize strategically for impact - Own go-to-market strategy and planning for major product and solution launches - Create integrated launch frameworks that align Product, Marketing, Sales, and Partners - Ensure sales readiness, enablement, and knowledge transfer are world-class - Establish launch dashboards and post-launch analytics rigor to measure success - Drive partner GTM alignment and solution marketing for ecosystem growth - Grow and develop the team for next gen Product and Solution Marketing at scaled growth
• Revenue Acceleration & Lifecycle Impact (Grow / Sunset) - Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement - Lead win/loss analysis and product growth diagnostics - Optimize solution packaging and positioning based on pipeline and performance signals - Develop lifecycle and sunset communication strategies that protect brand equity - Act as strategic driver for the business — continuously informing prioritization decisions - Build out a partner marketing strategy and roadmap that ties into Ping’s larger GTM

Requirements

• 15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise Technology.
• Experience operating at $1B+ scale is preferred
• Demonstrated ability to define or redefine a category narrative
• Executive Presence: Proven experience working directly with the CEO and board-level stakeholders to align competing priorities
• Visionary Thinker: Ability to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioning
• Revenue-Driven: Connects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritization
• Team Builder: Develops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovation

Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)