Vice President, Product Marketing - Santa Clara, CA - Hybrid
Santa Clara, CA (Hybrid)
$272K/yr – $320K/yrFull time
Posted 3 months ago
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Job Description
At Gigamon, our purpose is to protect the hybrid networks and data of the largest, most complex organizations on the planet. Certified as a Great Place to Work, we offer a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps our customers to eliminate security blind spots, optimize network traffic, and dramatically reduce tool cost and complexity, enabling them to better secure and manage their hybrid cloud infrastructure. Gigamon has served more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations.
The VP of Product Marketing, reporting to the Chief Operating Officer, will be responsible for defining and executing product-centric GTM strategy that results in pipeline growth and conversion. They will lead the product marketing and technical marketing teams, responsible for the product positioning, strategy and execution of go-to-market initiatives. The VP will partner closely with product, sales, enablement, and marketing teams.
This position is based out of our Santa Clara, CA headquarters, with an expectation of working onsite three days per week under a hybrid work model.
What you’ll do
- Lead and manage the product marketing and technical marketing teams, setting vision, priorities, and execution standards across the portfolio.
- Establish, implement and continuously refine the go-to-market strategy, positioning, and messaging for Gigamon products, targeting existing customer expansion & new logo acquisition.
- Build a world-class PMM process and team that consistently connects customer value and product capabilities.
- Build a strong partnership with marketing groups, sales enablement, field teams and product groups; ensuring alignment and consistency in product positioning.
- Deliver product strategy and enablement for the sales organization, including best practice guides, reference architectures, demos, and other technical content.
- Manage, track, and optimize performance against key operational and tactical metrics such as product and market share, adoption of high-value use cases, revenue and attach rates, and competitive win rates.
What you’ve done
- Built a 15–20+ year career in B2B enterprise product marketing, including 7–10 years in an enterprise security company with responsibility for product marketing strategy and execution.
- Demonstrated success leading product marketing teams in a growing company with multiple product lines, regions, and distribution channels.
- Gained experience in networking, cybersecurity and/or mobile service provider markets (highly preferred).
- Proven your ability to translate complex technical concepts and features into clear, compelling customer benefits, value-based solutions, and differentiated messages.
- Presented company and product strategy, roadmap, and vision to customers, partners, analysts, and other industry influencers with strong written and verbal communication skills.
- Recruited, developed, and retained high-performing product and technical marketing talent, building teams that consistently deliver high-quality outputs.
- Earned a Bachelor’s degree; MBA preferred.
Who you are
- A strategic, analytical thinker who can synthesize market trends, data, and customer insights into actionable go-to-market plans, and who is comfortable operating amid ambiguity and change.
- A hands-on, action-oriented leader who leads by example, earns the respect of executives, peers, and team members, and drives alignment and buy-in across functions.
- Performance- and results-driven, with a strong sense of urgency and a track record of finding creative solutions and delivering outcomes in dynamic environments.
- Intellectually curious and technically adept, eager to deeply understand Gigamon’s technology and customers to inform strategy and storytelling.
- A motivational people leader who inspires enthusiasm, holds high standards, and develops “A-level” talent within a collaborative, high-impact culture.
The base salary compensation range targeted for this role is expected to be between $272,000 - $320,000 (subject to terms and conditions of the plan). This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.
Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which may include health and other insurances such as life and disability, and savings accounts such as a retirement plan with company matching contributions or similar, paid time off (holidays, vacation, and sick), tuition reimbursement, employee assistance program (EAP), business travel accident insurance, employee discounts, and employee referral program. Additionally, employees may be eligible to participate in the Profit Interest Units plan.
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Gigamon
Gigamon® protects the hybrid cloud networks and data of the world’s mostcomplex organizations. The AI-powered Gigamon Deep Observability Pipelinedelivers complete visibility into all data in motion by providing trusted, network-derived telemetry directly to cloud, security, and observability tools. With AI-driven insights across packets, flows, and application metadata, organizations can detect threats concealed in encrypted and lateral traffic, resolve network and application performance bottlenecks quickly, and validate compliance while reducing operational cost and complexity. As the pioneer in deep observability, Gigamon is trusted by 4,000+ organizations worldwide, including 83 of the Fortune 100 and 9 of the 10 largest mobile network operators. Learn more at gigamon.com.
