Vice President, Paid Social

Chicago, IL (Hybrid)

$121K/yr – $174K/yrSenior Level10+ years expFull time

Posted 14 hrs ago

Job Summary

Lead the development and execution of paid social strategies, guide cross-functional collaboration, and grow client relationships and business opportunities.

  • Owns social strategy, measurement, and team leadership
  • Partners with senior clients to align media with goals

Job Description

Responsibilities

  • Lead the development and execution of social media strategies, testing frameworks, forecasts, and media plans for important accounts.
  • Stay ahead of industry trends, providing thought leadership on the digital evolution of consumer behavior within paid social.
  • Guide process development and foster team relationships, ensuring collaboration across media, technology, and planning teams.
  • Be the chief architect for delivering media strategies that align with client goals.
  • Oversee resource management, including the hiring, onboarding, and development of social team staff.
  • Provide guidance and mentorship to the social team, ensuring career development and team cohesion.
  • Ensure execution of media deliverables, with a focus on financial compliance and QA.
  • Oversee the use of social media analytics and Indicators to ensure the team is meeting performance goals and optimizing campaigns.
  • Guide communication between the social team and other departments (creative, data science, strategy) to guide integrated marketing campaigns.
  • Follow agency procedures, including submission of timesheets and participation in annual performance reviews.

Requirements

  • 10+ years of experience in advertising, with a focus on digital and paid social.
  • 5+ years of management experience, including mentoring and developing teams.
  • Advanced proficiency in social media ad platforms, including Meta, TikTok, LinkedIn, Twitter, and Snapchat.
  • Experience with global or large-scale accounts in multiple industries
  • Strong presentation skills, with the ability to tailor messaging to diverse audiences.
  • Experience managing large projects, and building client relationships.
  • Pharmaceutical industry experience is a plus.

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Salaries

Posted range

$121K/yr – $174K/yr

Taken straight from the job posting.

See all Publicis Health Media salaries

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Recent News

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Vice President, Paid Social

Publicis Health Media · Chicago, IL · Hybrid