Responsibilities

• Act as the expert in all media-related matters at PureCars. Help us make decisions, create strategies and gain efficiencies.
• Liaise with Product and Dev, Sales and Customer Experience to create a seamless offering and ensure PureCars is the best in the business.
• Represent PureCars and own media partnerships such as Google, Meta, Microsoft and Amazon as well as vendor partnerships such as Fluency, Transitiv, Media Monks and others
• Fully own and improve KPIs in the media org: Pacing; Customer Satisfaction; Industry metrics such as CPC, CPO, Traffic and other metrics important to our clients and our OEM partners; Case SLAs; GP per person; OEM Compliance; Cases per person and other efficiency metrics
• Be a change agent within PureCars, help define new models and processes to improve and grow our business
• Establish and monitor goals that help the media teams improve; understanding how their actions and performance are critical links to company objectives
• Assist in the recruiting and training of Directors and Managers of Digital Media + Ad Operations as well as Performance Strategists to ensure we secure and retain A-level talent
• Product and feature ideation
• Recommendations on improvement of Ad Set Collections, Ad Builds, Templates, Creative Assets (Using PureCars proprietary tools such as AdBuilder, FeedBuilder, Incentives Manager)

Requirements

• 10+ years experience with digital marketing and/or automotive marketing
• 5+ years experience leading and growing teams in the digital marketing space
• Significant experience in digital media and omnichannel marketing
• Significant experience in advertising automation solutioning, covering creative asset creation / trafficking, dynamic omnichannel campaigns (paid search, performance max, VA’s, programmatic display, online video, OTT, paid social, AIA, etc).
• Proficiency in systems like Skai, Marin, Fluency or similar
• Experience with DCO
• Deep understanding of Google, Meta, Amazon and DSP’s along with URL structures and tagging solutions.
• Understanding of the Adobe Suite and has demonstrated leveraging this knowledge to further out-of-the-box tools to make their team more efficient.
• Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
• Detail oriented while possessing the ability to manipulate large, multi-faceted data sets in Excel/Sheets through advanced tactics
• Ability to learn and adapt and in a rapidly-changing environment
• Desire to coach a team and participate in development of individual team members
• Self-starter with proven success as both a manager and an accomplished individual contributor
• Excellent writing and strong/persuasive presentation skills
• Proven ability to lead a team through a constantly changing environment, product enhancements and rapid growth
• Exceptional at detecting the need for and driving internal change
• Bachelor Degree Required