Vice President, Media Analytics at Publicis Groupe | Chicago, IL

Publicis Groupe

Vice President, Media Analytics

Chicago, IL (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 3 weeks ago

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Job Summary

Own data driven media analytics and measurement roadmaps that shape planning, investment and attribution for clients.

Growth Infrastructure: Build/ingest data, model with attribution frameworks and generate actionable insights for media decisions.
Analytics & Insights: Lead advanced analytics programs and translate complex concepts for non-technical stakeholders across client teams.
Client & Revenue: Expand value with cross-sell of analytics products while keeping data propositions aligned to strategy.

Job Description

Responsibilities\n

The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process.
design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.
Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients.
They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.
Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
Manage client data ingestion for advanced attribution and modeling
Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Publicis Groupe

3.8 Glassdoor

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe

Founded in 1926

Paris, Ile de France, FR

34K employees (11,817 in marketing)

www.publicisgroupe.com

75% recommend to a friend

84% CEO approval