Responsibilities

• Own ROAS, CAC, LTV, and all paid channel performance across Meta, TikTok, Google, and Amazon DSP
• Diagnose and course-correct attribution gaps - you know the GA4/Shopify attribution dance and it doesn't scare you
• Build and manage a testing cadence across creative, audience, and landing page that compounds over time
• Drive Amazon and TikTok Shop channel strategy from launch through scale, including A+ content, SEO, and paid amplification
• Set and hold the vision for Wizard's social presence across TikTok, Instagram, and YouTube
• Build an owned community that actually converts - not just followers, but believers who bring others in
• Manage our social manager and hold them to a content calendar, engagement cadence, and channel-specific KPIs
• Know the difference between content that builds brand and content that drives revenue - and program both
• Redesign our influencer seeding program from spray-and-pray to strategic gifting with conversion intent
• Manage creator relationships across tiers - nano to macro - with a sharp eye for authentic wellness voices

Requirements

• 5–10 years of marketing experience, with at least 3 years in a senior or director-level role at an indie beauty, wellness, supplement, or personal care brand
• Direct experience launching or scaling products at Walmart and/or Target - you understand retail marketing, planogram realities, and how to drive sell-through at mass
• Proven performance marketing chops - you can build a paid media strategy, read the data, and make smart decisions without outsourcing your judgment to an agency
• Social-native - you grew up on these platforms and you understand how communities actually form around wellness brands
• Influencer fluency - you've built seeding programs, negotiated paid deals, and know which creators will actually move the needle for a brand like Wizard
• Highly organized, accountability-first operator - you run tight meetings, set clear KPIs, and follow up without being asked
• A collaborator who can lead - you know when to take direction from a founder and when to push back with data
• You've built integrated campaigns where the big idea came first - and you can point to a moment where your brand showed up in culture in a way that felt surprising, earned, and totally on-brand.

Preferred

• Experience in the allergy, sinus health, or functional wellness space
• Amazon Seller Central / Vendor Central fluency - launch experience strongly preferred
• TikTok Shop experience - affiliate setup, LIVE commerce strategy, or creator commerce
• You've managed PR agencies and know how to get more out of them than they want to give
• You've worked at a brand that was pre-10M in revenue and helped it cross it - you know what early looks like
• Beauty industry background that gives you a visual and sensorial instinct for the brand

Benefits

• Competitive base salary commensurate with experience
• Equity participation in a funded, high-growth startup
• Medical, dental, and vision coverage
• Flexible remote-first work environment
• Direct access to the founder and a front-row seat to building a category