Responsibilities

• Develop and implement portfolio-wide marketing strategies aligned with leasing objectives, pricing strategy, and annual business plans.
• Establish and manage key performance metrics (leads, cost per lead, conversion rates, tour-to-lease, lease velocity, occupancy pacing, renewals, reputation scores).
• Monitor and analyze campaign and property performance; provide clear recommendations and action plans to address underperformance.
• Partner with Operations/Leasing leaders to ensure marketing strategies translate into onsite execution and improved conversion.
• Lead full-funnel marketing strategy across paid search, paid social, SEO, ILS, email/SMS, reputation management, and website conversion optimization.
• Ensure tracking, attribution, and reporting processes are established and maintained (CRM alignment, lead source integrity, call tracking, dashboards).
• Direct campaign planning and optimization for peak leasing periods, renewals, and turn—ensuring agile budget allocation based on performance.
• Own and enforce brand standards for Preiss and property-level brands, ensuring consistent messaging and visual identity across channels.
• Oversee creative strategy and production (campaign concepts, collateral, photo/video standards, signage, social content, and resident storytelling).
• Ensure community positioning is clearly defined and differentiated against comp sets in each market.
• Lead, coach, and develop the Preiss marketing team; clarify roles, expectations, and accountability.
• Establish workflows and operating rhythms for briefs, timelines, approvals, QA, and post-campaign reviews.
• Build scalable playbooks for launches/lease-ups, underperforming assets, and repositioning initiatives.
• Own the marketing budget and forecasting process; allocate spend to maximize performance and ROI by asset and leasing phase.
• Manage agency and vendor relationships; define scopes, service levels, deliverables, and performance expectations.
• Ensure marketing resources are cost-effective and outcomes-driven through disciplined planning and vendor oversight.
• Conduct competitive market research to understand trends, risks, and opportunities within student housing markets.
• Monitor industry trends and channel shifts to refine marketing strategy and maintain competitive advantage.
• Support leadership with insights for acquisitions, dispositions, new developments, and portfolio-wide strategic initiatives as needed.
• Partner with Operations and the Resident Experience team to support initiatives that enhance the resident lifecycle from prospect through move-out.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
• 10+ years of progressive marketing experience with demonstrated leadership responsibility.
• Significant experience in student housing marketing (strongly preferred) or closely related multifamily leasing marketing with proven occupancy outcomes.
• Strong performance marketing capability with experience managing budgets, agencies, and measurable KPIs.
• Analytical proficiency and comfort with marketing data, reporting, and optimization (CRM/lead tracking, attribution, conversion metrics).
• Excellent communication and stakeholder management skills; ability to partner effectively with Operations and Leasing leaders.
• Ability to travel as needed for site visits, property meetings, and leadership alignment.

Preferred

• MBA is a plus
• Significant experience in student housing marketing (strongly preferred) or closely related multifamily leasing marketing with proven occupancy outcomes