Vice President of Marketing

USA (Remote)

$160K/yr – $180K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel demand and brand leadership for a B2B ERP services portfolio with pipeline ownership and an AI-enabled, scalable marketing function.

  • Own market positioning, value prop, and brand narrative across channels
  • Lead multi-channel demand generation aligned to pipeline targets
  • Experience scaling marketing in B2B software/ERP and managing partner relationships

Job Description

Responsibilities

  • Define and own the company's market positioning, value proposition, and brand narrative across all channels and audiences
  • Build and execute a channel strategy that aligns spend and effort to measurable pipeline contribution - owned, earned, and paid
  • Serve as the primary marketing relationship owner with key software partners, driving joint go-to-market initiatives, co-marketing investments, and partner program participation
  • Partner with the CEO and leadership team to set pipeline targets, marketing-sourced revenue goals, and quarterly priorities
  • Establish clear KPIs, dashboards, and a reporting cadence that connects marketing activity to revenue outcomes
  • Represent marketing at the board and executive level with clear, data-backed storytelling
  • Own the marketing-sourced pipeline number
  • Collaborate with sales leadership to define pipeline coverage targets and ensure marketing programs are sized to meet them
  • Build account-based marketing (ABM) capabilities targeting construction and adjacent verticals
  • Develop and manage the full prospect journey from first touch to sales-ready, with clear SLA agreements and feedback loops with sales

Requirements

  • 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role owning pipeline and demand generation
  • Experience marketing technology solutions, ERP, or professional services to mid-market companies preferred
  • Demonstrated track record of building or scaling a marketing function in a high-growth environment
  • Experience managing partner/channel marketing relationships, ideally with software publishers or ecosystem partners

Preferred

  • Commercially minded: you think in terms of revenue impact, not activity metrics
  • Strategic and executional: you can set the vision and roll up your sleeves to build it
  • Deep digital marketing expertise across the modern B2B stack - SEO, paid search, marketing automation, and CRM - with the ability to optimize across the full funnel and translate activity into pipeline contribution
  • AI-native: you use AI tools daily and know how to embed them into your team's workflows
  • Data-driven: you build dashboards, read attribution models, and debate pipeline quality with sales
  • Relationship-oriented: you build trust quickly with internal stakeholders, partners, and clients
Pine Services Group logo

Pine Services Group

Pine Services Group supports top software partners and ISVs internationally by preserving the original brand and founder legacy of each business, while prioritizing sustainable long-term growth.

Founded in 2021
San Francisco, California, USA
19 employees (1 in marketing)