Responsibilities

• Develop and execute a comprehensive, data-driven marketing strategy aligned with company growth objectives and market positioning.
• Serve as a key member of the executive leadership team, contributing to corporate strategy, innovation, and long-term planning.
• Identify market trends, competitive opportunities, and customer insights within the veterinary supply and distribution landscape.
• Drive brand positioning, messaging, and value proposition across all customer segments.
• Lead all digital marketing initiatives, including e-commerce marketing, paid media, SEO/SEM, email, and social media strategies.
• Optimize online customer journey and digital experience across platforms.
• Drive customer acquisition, retention, and lifetime value through integrated digital campaigns.
• Partner with IT and e-commerce teams to enhance digital capabilities and performance.
• Oversee marketing automation platforms, CRM integration, and customer data strategies.
• Implement segmentation, personalization, and lifecycle marketing programs.

Requirements

• Bachelor’s degree in marketing, Business, or a related field (MBA preferred).
• 10+ years of progressive marketing leadership experience, with at least 5 years in a senior/executive role.
• Proven experience leading marketing in a distribution, wholesale, or multi-channel environment.
• Strong expertise in digital marketing, marketing automation, and data-driven campaign management.
• Demonstrated ability to lead creative teams and oversee brand development.

Preferred

• Experience in animal health, veterinary, agriculture, or healthcare-related industries.
• Familiarity with e-commerce platforms and B2B customer engagement strategies.
• Experience working with supplier/vendor marketing partnerships.

Benefits

• Salary/Benefits : We offer competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance, Life and Accidental Death & Dismemberment (AD&D) insurance, Short- and Long-Term Disability insurance, a 401k plan, paid holidays, and Paid Time Off (PTO).
• Our work environment is business casual, and we like to have fun with weekly relaxed dress days and regular events like holiday contests, cookouts, and employee appreciation celebrations.