Responsibilities

• Provide strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement across the Illuminus organization.
• Develop and execute integrated marketing strategies that strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services.
• Work collaboratively with operations, sales, executive leadership, and community teams to lead organizational marketing initiatives across digital, traditional, and community-based channels while fostering a high-performing and mission-centered marketing culture.
• Serve as a key strategic partner in advancing the organization’s mission, growth objectives, and long-term vision.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• Master’s degree preferred.
• Minimum of seven to ten years of progressive marketing leadership experience required.
• Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.
• Strong strategic thinking and executive leadership capabilities.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to lead cross-functional collaboration and organizational initiatives.
• Proficiency in digital marketing platforms, CRM systems, analytics tools, and marketing technologies.
• Ability to balance strategic leadership with operational execution.

Benefits

• FREE Direct Primary Care (DPC) for employees enrolled in our health plan—no copays for primary care visits and personalized access to your provider
• Low-cost health insurance through our self-funded health plan designed to keep more money in your paycheck
• Dental, Vision, Life and Disability Insurance
• Flexible Spending Account (FSA)
• 401(k) Retirement Plan with a company match of $0.50 for every $1 you contribute, up to 6%
• Financial and Retirement Planning at No Charge
• Tuition Reimbursement
• Paid Time Off
• Mission-driven culture where you can make a meaningful difference every day