Responsibilities

• Own annual and quarterly marketing planning, including campaign strategy, growth priorities, target audiences, performance metrics, and execution plans.
• Lead integrated demand-generation programs that build awareness, generate qualified leads, nurture prospects, and accelerate pipeline.
• Partner with Sales and business leaders to establish pipeline goals, improve lead quality, and align marketing programs with buyer needs and revenue objectives.
• Own marketing performance reporting, including campaign effectiveness, lead generation, conversion rates, attribution, pipeline influence, ROI, and department KPIs.
• Lead campaign development from concept through execution, defining messaging, channels, budgets, timelines, segmentation, and measurable goals.
• Optimize lead acquisition, nurture performance, funnel progression, and marketing-sourced or marketing-influenced pipeline.
• Build, coach, and inspire a high-performing marketing team while creating scalable processes across Vensure’s divisions.
• Lead the strategy and ongoing optimization of company websites, focusing on user experience, performance, scalability, accessibility, security, and conversion.
• Oversee the CMS ecosystem, including content structure, themes, plugins, performance, documentation, and brand consistency.
• Partner with Marketing, Sales, IT, UX/UI, developers, and business leaders to deliver integrated growth initiatives.

Requirements

• 9+ years of progressive marketing or closely related experience.
• Bachelor’s degree or higher.
• Executive-level marketing leadership experience with responsibility for strategy, teams, budgets, execution, and measurable business outcomes.
• Strong B2B and B2C marketing experience in analytical, data-driven environments.
• Deep, hands-on experience with HubSpot and Salesforce.
• Experience with campaign architecture, marketing automation, CRM and lead-management processes, segmentation, attribution, reporting, and pipeline visibility.
• Leadership experience across demand generation, growth marketing, lead generation, pipeline development, digital marketing, branding, content, and UI/UX.
• Strong analytical, problem-solving, communication, and stakeholder-management skills.
• Ability to work on-site in Duluth, Georgia.