Responsibilities

• Ensure all marketing efforts align with Great American Media’s brand strategy, messaging, and visual identity across all channels and touchpoints.
• Work collaboratively with various internal departments in tracking all projects (including but not limited to social, on-air, publicity, creative services, marketing, digital, content development, platform, and legal).
• Oversee the execution of strategic brand initiatives such as fan events, podcasts, sponsorship campaigns, and brand partnerships.
• Develop, maintain, and execute innovative marketing campaigns with partners to drive brand awareness, engagement and revenue growth.
• Oversee high-profile brand partnerships and cultivate long-term relationships with key external partners.
• Analyze the effectiveness of partnership initiatives and campaigns, providing regular performance reports and actionable insights to senior leadership.
• Lead contact and logistics coordinator for special events/conferences as determined by the leadership team.
• Maintain strategic business presentations for corporate partnerships and investors.
• Oversee the implementation and execution of partnership agreements by coordinating with internal stakeholders to ensure timely delivery of contractual obligations and deliverables.
• Monitor, track and report progress on various campaigns and partnership agreements to executive leadership.

Requirements

• Bachelor’s degree in marketing or related field required; equivalent professional experience will also be considered.
• 4+ years’ experience executing marketing campaigns and tactical project plan deliverables.
• 4+ years’ experience using Canva and similar programs to create marketing assets such as one-pagers, custom pitch decks, and digital banners.
• 2+ years’ experience with digital performance marketing campaigns and the creative assets, formats, and channels that support campaign objectives.
• Familiarity with CRM and email marketing platforms and basic understanding of email campaign execution.
• Excellent interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Process-oriented and adept at prioritization of tasks and workload.
• Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.).

Benefits

• 401(k) retirement plan with employer match
• Employer paid medical, dental and vision insurance
• Employer paid STD and LTD
• Employer paid life insurance and AD&D plus voluntary supplemental options
• Pet Insurance
• Comprehensive paid time off – vacation, sick leave and holidays