Responsibilities

• Own the overall U.S. marketing strategy, annual plan, priorities, and budget in alignment with company growth objectives.
• Serve as a strategic business partner to the Vice President & General Manager and U.S. leadership team, bringing a strong marketing perspective to commercial strategy and business decisions.
• Build and execute integrated demand-generation strategies that increase awareness, customer acquisition, qualified leads, pipeline contribution, and revenue growth.
• Elevate Fotona's business-to-consumer strategy to create greater consumer awareness and demand for Fotona technologies, treatments, and healthcare provider partners.
• Strengthen Fotona's brand positioning and customer experience across aesthetics, medical, and dental markets while ensuring consistency across channels.
• Lead U.S. product positioning, launches, commercialization, lifecycle marketing, and go-to-market planning in close partnership with Product, Clinical, Sales, and Global teams.
• Develop clear customer segmentation, value propositions, messaging, and marketing programs tailored to key specialties, customer types, and stages of the customer journey.
• Lead digital marketing, paid media, social media, content, email, marketing automation, website strategy, customer marketing, public relations, and other integrated channels.
• Oversee national trade shows, customer events, educational programs, symposiums, and experiential marketing initiatives to maximize customer engagement and commercial impact.
• Build and advance KOL, physician advocacy, influencer, and customer-reference strategies that strengthen credibility, education, and market adoption.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA strongly preferred.
• 12+ years of progressive marketing experience with significant leadership responsibility; current Senior Director, Vice President, or equivalent-level experience strongly preferred.
• Demonstrated success owning a meaningful marketing function, business, or portfolio with accountability for strategy, execution, team leadership, and measurable commercial outcomes.
• Strong consumer marketing and brand-building experience, including business-to-consumer demand creation, digital customer acquisition, segmentation, and customer journey development.
• Experience within aesthetics, medical devices, consumer health, beauty, skincare, wellness, premium consumer products, or another relevant category strongly preferred.
• Ideal background includes experience in both a sophisticated larger organization and a smaller, entrepreneurial or growth-oriented environment.
• Ability and willingness to travel up to 50% of the time, including evenings and weekends, as business needs require.
• Proven ability to translate sophisticated consumer marketing principles into a professional, provider, or B2B selling environment.
• Strong commercial orientation with a track record of partnering closely with sales organizations and connecting marketing investment to pipeline, conversion, and revenue growth.
• Demonstrated success launching and commercializing new products, developing differentiated positioning, and building adoption in competitive markets.